Digital Marketing Specialist; Search & AI - MN

Digital Marketing Specialist (Search & AI) – Minnesota (MN) Company

The All Energy Solar team is smart, dedicated to our customers, open‑minded, and fun. We are composed of the renewable energy industry’s best talent. Our projects vary from small residential systems to large‑scale commercial projects. If you are ready to join a rapidly growing company with the opportunity for upward mobility, we encourage you to apply with All Energy Solar.

All Energy Solar is seeking a Digital Marketing Specialist - Search & AI to join our team. In this role, you’ll help drive high-quality traffic and conversions through paid and organic search campaigns, with a strong emphasis on Google Ads. You’ll work closely with internal teams and external partners to align strategy, create compelling content, ensure accurate targeting, and track performance to optimize results.

If you’re data‑driven, detail‑oriented, and passionate about using digital marketing to support brand and business growth, this could be the perfect opportunity for you!

• Strategize, develop, and execute integrated paid and organic search marketing campaigns to drive lead generation, conversions, and revenue growth.
• Conduct comprehensive keyword research, audience targeting, and A/B testing to continuously optimize campaign performance.
• Monitor evolving search trends and platform algorithm changes—including the impact of AI in search engines (e.g., Google AI Overviews)—and adjust strategy to maintain strong search visibility.
• Enhance All Energy Solar’s visibility and brand reputation within AI‑powered platforms such as ChatGPT, Gemini, and Grok.

• Track and report key performance indicators (KPIs) including impressions, click-through rates, conversions, and ROI.
• Maintain performance dashboards and present data‑driven insights to stakeholders across the company.
• Analyze market trends, competitive landscapes, and digital performance to inform campaign strategy, budget allocation, and ongoing optimization.
• Leverage automation and AI tools for data analysis, bid management, and campaign forecasting.

• Collaborate with internal teams to create and refine ad copy, landing pages, and campaign assets that align with brand standards and strategic objectives.
• Ensure campaign accuracy and effectiveness by coordinating closely with stakeholders across departments to validate messaging, targeting, and offers.
• Stay current on digital marketing innovations, emerging tools, and best practices through continuous professional development.

• Other duties and tasks as assigned by management.

• 3+ years of proven experience in digital marketing, SEM, SEO, or a related field.
• Experience in the solar industry or a related sector (energy, home services, construction) (preferred).

• Proficient with Google Ads, web analytics (e.g., Google Analytics), and keyword tools.
• Proficient in SEO/SEM strategy, platforms, and best practices.
• Proficiency in Google Suite/Google Workspace (Slides, Sheets, Calendar, Forms, Docs, Gmail) or related software.
• Familiarity with CRM and CMS systems such as Hub Spot and Word Press (preferred).
• Experience with AI-enhanced SEM tools (preferred).
• Successful experience with CRM software and sales analytics tools (preferred).

• Strong understanding of SEO/SEM strategy, platforms, and best practices.
• Excellent organizational skills and attention to detail.
• Ability to work under pressure and meet deadlines.
• Strong interpersonal and communication skills for cross‑functional and internal collaboration.
• Able to work under pressure, prioritize projects, and meet deadlines.

• Prolonged periods sitting at a desk and working on a computer (frequent).
• Must be able to lift up to 15 pounds at times (infrequent).
• Ability to type at least 50 words per minute (frequent).

• This is a full-time exempt salaried position with an expected base annual salary range $55,000 - $65,000 (Depending on Qualifications & Experience).
• Hybrid:
  This position is eligible to work a combination…