Product Content Lead – ONSITE

Product Content Lead – CONTRACT ONSITE at 24 Seven Talent

1 day ago Be among the first 25 applicants

Job Description: As a Global Product Content Lead, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. You will make an impact by:

• Contributing to and executing the annual product content plan, understanding the overall annual marketing plan and determining best strategies to deliver results on time and on budget.
• Collaborating with portfolio marketing, demand generation teams, area activation teams, tech service and other stakeholders to develop and execute content marketing strategies and plans that build on relevant product content to help drive customers through the decision journey.
• Leading NPI (New Product Introduction) collateral and content development with internal and external creative agencies.
• Developing/optimizing and approving content for product grouping (Base‑Variant); knowledge of B2B product launches and content needed to support global distribution.
• Ensuring that global content is handed over to appropriate internal teams to be linked, loaded, and categorized correctly on the website and through channel distribution partners.
• Working cross‑functionally to help influence and optimize applicable Product Content Health metrics.
• Ensuring library content is relevant and effective, optimized for the designated portfolio, and collaborating with global portfolio lead, area portfolio leads, and activation planners.
• Leading complex projects while collaborating with cross‑functional teams on key functional areas.
• Managing and creating winning product content for both internal and external audiences.
• Driving brand and product engagement across multiple multimedia platforms via relevant, scalable design supporting integrated marketing communications campaigns.
• Ensuring marketing content is aligned with 3M brand identity.
• Working closely with demand generation lead and subject matter experts (UX lead) to ensure product content is aligned to campaign or customer/segment solution content across every stage of their journey.

• Strong writing skills
• High level of attention to detail
• Experience producing results in a large, matrixed, global company
• Proactive approach
• Excellent project management skills
• Prior experience with project management, account management, or similar role

• Get it done mentality – takes responsibility and ownership for own tasks, decisions, and outcomes, delivering consistent results and hitting deadlines within the scope of own role
• Win together – collaborating and establishing multi‑functional teams across structures dedicated to driving marketing activities
• Content marketing, marketing automation, customer journey mapping experience
• Strong organizational and planning skills
• Thinking outside of functional role

• Minimum of 7 years combined experience in digital marketing or marketing communications, focused on digital
• Bachelor’s degree or higher from an accredited university

• Mid‑Senior level

• Contract

• Product Management and Marketing

• Staffing and Recruiting

Referrals increase your chances of interviewing at 24 Seven Talent by 2x