Product Marketing Manager

The Product Marketing Manager is responsible for driving the commercial success of Patterson Brand products post‑launch. The role focuses on developing and executing marketing strategies, campaigns, and programs to increase product adoption, revenue, profitability, and market share. The ideal candidate will act as the voice of the customer, collaborate with cross‑functional teams, and ensure alignment between marketing, sales, and portfolio management.

• Develop and implement annual downstream marketing plans to support revenue growth and product adoption.
• Create compelling value propositions, messaging, and positioning for Patterson Brand products.
• Develop and manage KPIs for success, a robust profitable pipeline, increased customer mix, and market penetration.
• Work with Customer Marketing to design and execute promotional campaigns, digital marketing initiatives, and brand awareness.
• Partner with digital and e‑commerce teams to optimize online presence.
• Provide training and resources to the sales team to ensure effective product positioning.
• Develop sales collateral, presentations, and competitive comparison tools.
• Serve as the voice of the customer by conducting market research, gathering feedback, and monitoring the competitive landscape to identify opportunities for differentiation.
• Manage post‑launch activities, including pricing strategies, promotional programs, and product performance analysis.
• Collaborate with other product managers, marketing, sales, portfolio management, and operations to ensure successful execution of product roadmaps and marketing initiatives.
• Comply with company and department policies and standards; perform other duties as assigned.

• Bachelor’s degree in Marketing, Business, or a related field.
• Five years of experience in product marketing or product management.

• At least one year of experience in the dental, medical device, or healthcare industries.

• Strong understanding of downstream marketing and commercialization strategies; excellent communication, presentation, and project management skills.
• Exceptional analytical skills to synthesize complex data from multiple sources into actionable insights that drive informed decisions and measurable outcomes.
• Ability to approach portfolio development from a creative, strategic, commercial, and analytical perspective.
• Experience with CRM and digital marketing platforms.

• Communicate and hear frequently.
• Communicate and talk frequently.
• Learn new tasks or concepts frequently.
• Make timely decisions in the context of a workflow frequently.
• Complete tasks independently constantly.
• Maintain focus constantly.
• Remember processes and procedures constantly.
• Remain in a stationary (seated) position constantly.
• Vision constantly.

• Occasional travel up to 20%.

The person must be within 50 miles of Mendota Heights. This is a hybrid position – 2 days in the office.

Compensation Range: (final offer based on location, experience, and skills).

• Mid‑Senior level

• Full‑time

• Marketing and Sales

• Medical Equipment Manufacturing