Marketing Communications & Engagement Senior Manager

Since 1943, Ochs has been providing clients comprehensive, custom and innovative employee benefit plans. During this time, we developed expertise in working with the public sector and pooling insurance, allowing us to offer competitive rates and rate stability.

Ochs is a subsidiary of Securian Financial Group and is located in St. Paul, Minnesota - we are Midwestern in our values, yet national in our scope. To bring clients the best possible solutions, we combine our own expertise with that of industry partners. By working together, we can deliver more value, more choice, and more support.

Ochs is driven by the belief that our continued success is based on providing exceptional service and earning our customers’ business every day.

The Marketing Communications & Engagement Senior Manager is a hands-on leadership role responsible for identifying marketing opportunities and developing, recommending, and implementing strategic marketing solutions that advance the Company’s overall strategic goals. The role exercises independent judgement in managing and leading the day-to-day execution of marketing initiatives and oversees marketing operations, communications, campaigns, client engagement initiatives, sales enablement materials, brand-related projects, and the work of the Marketing team, ensuring that recommendations and deliverables are accurate, timely, and aligned with the Company’s brand standards and approved strategic direction.

• Identify differentiators, competitive advantages, and positioning opportunities for business development, client retention, and other strategically important initiatives.
• Evaluate business needs and stakeholder input to identify where marketing can address organizational challenges or create new opportunities.
• Develop and recommend strategic marketing solutions that directly support the Company’s overall strategic goals, growth priorities, client-retention objectives, sales enablement needs, and market position.
• Translate approved strategic priorities into defined marketing objectives, recommendations, work plans, and measures of success.
• Gather requirements and collaborate with the executive leadership, Sales, Client Services, and other internal stakeholders to refine proposed marketing strategies and ensure organizational alignment.
• Present strategic recommendations, supporting rationale, resource requirements, anticipated outcomes, and proposed measures of success to the Vice President, Service and Sales Enablement.
• Monitor approved marketing initiatives and recommend changes when results, business priorities, or market conditions indicate that an adjustment may be necessary.

• Develop and maintain messaging frameworks, value propositions, differentiators, and brand standards consistent with the Company’s approved strategic direction, including related templates, and quality-control processes.
• Recommend positioning approaches for business development, client retention, high-profile pursuits, and other strategically important initiatives.
• Ensure consistent branding, messaging, quality, and strategic alignment across marketing channels and materials.
• Identify opportunities to strengthen the Company’s market presence and communicate its value to clients, prospects, partners, and other key audiences.

• Lead the development and execution of approved marketing campaigns, communications, presentations, digital content, enrollment communications, sales collateral, and client-facing resources.
• Lead marketing initiatives from concept through implementation.
• Create, edit, review, and finalize high-priority deliverables while balancing…