Senior Director of Marketing & Communications

The Senior Director of Marketing and Communications provides leadership for Mitchell Hamline’s marketing, communications, brand, and reputation strategy while overseeing the day-to-day operations of the Marketing and Communications function. The Senior Director serves as a principal advisor to the Law School’s leadership on brand positioning, communications, reputation, and audience engagement.

Grounded in Mitchell Hamline’s mission and strategic priorities, the Senior Director leads a forward-looking, data-informed approach to strengthening the Law School’s position in legal education, reaching prospective students, engaging key audiences, and telling the Mitchell Hamline story.

Reporting to the Chief of Staff, the Senior Director works closely with the President and Dean, Admissions, Advancement, academic leadership and other partners to translate institutional priorities and effective marketing and communications strategies.

Essential Duties and Responsibilities:

Strategic Marketing and Communications Develop and execute an integrated marketing and communications strategy that advances the School's Mission, strategic priorities and strengthens its reputation.

Lead marketing initiatives that elevate the Law School's academic programs, faculty expertise, Centers and Institutes, student and alumni experience, events, and other institutional priorities.

Use market research, audience insights, competitive intelligence, and emerging trends to inform strategy and investment.

Develop annual marketing and communications plans that align priorities, resources, budgets, and measurable outcomes.

Establish and maintain marketing performance metrics, dashboards, and reporting to measure campaign effectiveness, enrollment outcomes, brand awareness, digital engagement, and return on investment.

Use data and analytics to continuously optimize marketing strategies and resource allocation

Enrollment and Audience Marketing Lead enrollment marketing strategy in partnership with Admissions, developing campaigns that build awareness, generate interest, and support application, enrollment, and yield goals.

Develop audience segmentation, messaging, and digital strategies that improve engagement with prospective students and other priority audiences.

Use marketing and enrollment data to evaluate performance and continuously improve campaigns, channels, and resource allocation.

Partner across the School to develop coordinated marketing strategies for programs and priorities.

Communications, Brand and Reputation Lead communications, including media relations, internal communications, executive communications, reputation management, and crisis communications.

Serve as a strategic communications advisor to Leadership.

Develop proactive communications strategies that elevate faculty expertise, institutional achievements, academic innovation, and strategic partnerships.

Consult with departments across the Law School to identify marketing needs, establish priorities, and deliver effective communications solutions.

Serve as steward of the Mitchell Hamline brand, ensuring consistent and compelling messaging, visual identity, and brand standards.

Lead communications planning and response during significant institutional issues or crises.

Digital Strategy and Marketing Effectiveness Provide strategic direction for the Law School's website and digital presence, ensuring content strategy, user experience, accessibility, search engine optimization (SEO), and analytics support institutional goals.

Advance an integrated approach across web, search, email, social media, paid media, content, and other relevant channels.

Establish meaningful marketing performance measures and reporting to assess audience engagement, enrollment marketing,…