TikTok Shop Marketplace Manager

Saint Petersburg, FL 33701 Overview Position Type:
Full Time

Job Shift:
Any Category:
Marketing Manager, Tik Tok Shop Marketplace

Growve is a leading health and wellness company specializing in acquiring, operating, and growing world-class brands within the active nutrition, dietary supplement, and beauty verticals. Our portfolio includes 15 brands and thousands of unique products.

Tik Tok Shop Marketplace Manager

In this role, we are seeking a detail-oriented, entrepreneurial Tik Tok Shop Marketplace Manager to scale our presence on Tik Tok Shop. This role owns day-to-day marketplace operations, performance optimization, and affiliate management, leveraging deep knowledge of Tik Tok Shop operations, platforms algorithms, and data-driven decision-making. This role will work cross-functionally with internal teams and external partners to drive growth, operational excellence, and revenue within a fast-paced social commerce environment.

• Own day-to-day management of Tik Tok Shop accounts, ensuring operational health, compliance, and performance optimization.
• Monitor product listings, pricing, promotions, and content alignment to maximize conversion and visibility.
• Maintain strong understanding of Tik Tok Ship policies, tolls, and evolving marketplace features.

• Manage inventory levels, forecasting, and replenishment to support demand and prevent stockouts.
• Partner with internal operations and supply chain teams to ensure accurate inventory feeds and fulfillment execution.

• Support and manage Tik Tok Shop advertising campaigns, including budget allocation, optimization, and performance analysis.
• Collaboration with creative and marketing teams to align ad strategy with platform, trends and algorithmic behaviors.

• Build and manage relationships with third-party affiliate networks and creators.
• Identify, onboard, and scale high-performing affiliates to drive incremental revenue.
• Analyze affiliate performance and optimize commission structures and incentives.

• Track KPIs include GMV, ROI, conversion rates, inventory velocity, and affiliate performance.
• Use data to identify trends, diagnose issues, and proactively adjust strategy.
• React quickly to marketplace shifts, algorithm changes, and competitive dynamics.

• Work closely with internal teams across marketing, creative, operations, supply chain, and finance.
• Serve as a key point of contact for external partners, agencies, and affiliate networks.
• Manage multiple projects simultaneously while maintaining high attention to detail.

• 2-4 years of experience in eCommerce, social commerce, or marketplace management.
• Hands-on familiarity with Tik Tok Shop account operations and management.
• Experience with inventory management, forecasting, and fulfillment coordination.
• Working knowledge of PPC and performance marketing, ideally within Tik Tok or similar platforms.
• Strong understanding of the Tik Tok algorithm, trends, and creator ecosystem.
• Experience managing or working with affiliate networks and third-party partners.
• CPG experience is a plus but not required.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Highly analytical with the ability to interpret data and make fast, informed decisions.
• Entrepreneurial mindset with strong critical thinking and problem-solving skills.
• Comfortable operating in a fast-paced, fluid marketplace with minimal oversight.
• Proven ability to work independently while collaborating with numerous cross-functional teams.

• Full Time with Competitive Pay
• Health Benefits Package
• 401(k)
• Progressive company environment
• Corporate offices located Florida | Utah | Nashville
• Hybrid role with being onsite 3 days a week in downtown Saint Petersburg, Florida

— We do not work with outside recruiting agencies. Please do not solicit. This description is not intended to be an exhaustive list of responsibilities and qualifications.

The position, duties, and qualifications are subject to change at any time.