Global Product Marketing Manager, Consumer Digital

Global Product Marketing Manager, Consumer Digital

Challenge

We're building the future of healthcare and looking for dreamers, builders, and leaders who want to create the best hardware & digital technology experiences. Sleep apnea is just the start. We're building a connected health ecosystem at Res Med, and we are looking for the architects of the future consumer health experience. It won’t be easy.

You are the Global Product Marketing Manager, Consumer Digital, responsible for defining how to bring a new product, feature, or service to market in a best-in-class manner. You possess in-depth knowledge of technologies and markets, with your singular focus being to ensure that consumers feel as passionately about our digital products as you do. Your key areas of focus include growing adoption, retention, and expansion of Res Med s digital products, performing market analysis and related research to deeply understand our potential consumers, strategizing pricing, placement, and promotion of the product, developing go-to-market playbooks and planning, as well as conducting lifecycle measurement and value evolution.

As a strategic thinker, you anticipate change and drive visibility and alignment across product, marketing, and revenue teams. Your background is as diverse as your capabilities—you have a startup mentality, are creative, and are an excellent problem solver. You have structured thinking, are a strong communicator, and are highly collaborative with stakeholders. You are consumer-centric, have strong project management skills, are business-savvy, and can think strategically and prioritize accordingly.

You are energized by transforming healthcare access and outcomes through consumer technology.

As an inclusive leader, you inspire and motivate team members to excel, fostering a culture of belonging, collaboration, innovation, and continuous growth. Your mentorship and guidance empower individuals to reach their full potential and contribute effectively to team objectives.

There is no formal education that can prepare someone like you for this role. You are a rare find—a unique combination of a structured thinker and visionary leader, with incredible passion and firm follow-through. You are a vibrant people person with a fascination for technology, an exceptional communicator who can work with engineering while not forgetting the business model, IP, profitability, and PR.

You know when to be assertive with a smile, understanding when to stand your ground and when to be flexible.

Sound like something that you’d enjoy? Keep reading!

• Market Analysis and Research: Conduct in-depth market analysis and research to identify market trends, customer needs, and competitive landscape. Utilize market insights to inform product development strategies and ensure alignment with market demands.
• Pricing, Placement, and Promotion: Develop pricing strategies that maximize product profitability while remaining competitive in the market. Determine optimal product placement strategies to reach target customers effectively. Enable and support your marketing partners to create promotional campaigns that drive product awareness, engagement, and conversion.
• Go-to-Market Strategy: Develop comprehensive go-to-market plans that outline product positioning, target audience, messaging, and distribution channels. Coordinate cross-functional teams to execute product launches successfully and drive adoption.
• Product Lifecycle Management: Monitor product performance throughout its lifecycle, analyzing key metrics and identifying areas for improvement. Drive product evolution by implementing enhancements, updates, and new features to meet changing market needs.
• Alignment and Visibility: Foster alignment between product, marketing, and revenue teams to ensure a cohesive approach to product marketing. Provide visibility into product marketing strategies, progress, and results to key stakeholders within the organization.
• Stakeholder
  
  Collaboration:
  
  Collaborate with product managers, audience marketers, sales teams, and customer support to gather insights and feedback for product development. Ensure that customer…