Channel Marketing Manager, U.S. Medical Distribution

This position is remote and can be based anywhere within the United States. Candidates must be able to work within EST or CST business hours.

The Channel Marketing Manager, U.S. Medical Distribution assists in developing and implementing channel marketing plans for the U.S. Distribution business portfolio, focusing on the Acute Care channels. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.

• Leverage data to understand channel performance and program effectiveness and support decision-making.

• Support in monitoring product performance metrics

• Prepare reports and presentations on product performance and market insights for stakeholders.

• Assist in the execution of channel marketing strategies - Create value propositions that resonate with target customer segments

• Sales enablement support to accelerate industry growth

• Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.

• Develop and drive promotional activity to sales and channels to meet objectives—Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.

• Partner with content team and customer solutions teams to develop customer case studies and white papers.

• Develop product and distribution customer proposals designed to increase penetration within the market.

• Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy

• Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy

• Ensure that marketing strategies are effectively executed at the channel level

• Partner with the senior marketing manager communicating cross-functionally for strategy refinement

• Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.

• Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement

• Share customer feedback and insights with channel partners enables improvement of customer experience across USMPD

• Bachelor's degree from an accredited university preferred

• 4-8 years of experience in Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred

• Self-motivated, driven individual to meet objectives

• Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)

• Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action

• Ability to influence cross-functional teams without formal authority

• Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.

• Excellent written and verbal communication skills and comfort presenting to internal and external audiences

• Must be able to travel up to 25% of the time, including some nights and weekends.

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects

• May contribute to the development of policies and procedures

• Works on complex projects of large scope

• Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with the organization objectives

• Completes work independently and receives…