Healthcare Sales & Marketing Representative

Bright Star Care is a nationally recognized provider of home health care and medical staffing services. We deliver ‘A Higher Standard’ of Care through skilled nursing, personal care, and companion services, helping families and healthcare facilities meet their needs with compassion and professionalism. At Bright Star  Care, we believe that caring is more than a job – it’s a way of life.

Our team provides compassionate, personalized home healthcare services that help clients live safely and independently where they’re most comfortable. Guided by our core promise ofA Higher Standard of Care, we’re proud to combine clinical excellence with genuine compassion in every interaction.

We are looking for a relationship-driven, results-oriented Sales Representative to grow our agency’s presence in the community and drive new client admissions. This role is responsible for developing strong referral partnerships, executing a consistent outreach route, converting inbound leads, and representing our brand with professionalism and empathy.

You will play a key role in helping families access the care they need while supporting the continued growth of our agency.

• Referral Partner Development
  • Build and maintain strong relationships with referral sources including hospitals, SNFs, ALFs, hospice programs, physicians, and community organizations.
  • Conduct regular in-person visits, drop-ins, tours, and networking events (10–30 per week).
  • Share value-added updates such as availability, success stories, care offerings, and educational materials.
  • Represent Bright Star Care at chamber meetings, health fairs, and community functions.
  • Host or coordinate in-services, lunch-and-learns, and community events.
• Lead Generation & Conversion
  • Generate new business through regular visits, calls, and networking events.
  • Identify, cultivate, and maintain relationships with referral sources such as hospitals, physician offices, senior living communities, rehabilitation centers, case managers, and social workers.
  • Respond to all new inquiries within 1–2 hours.
  • Conduct discovery conversations to understand client/family needs.
  • Guide families through service options and next steps.
  • Maintain a high lead-to-client conversion rate in alignment with agency goals.
  • Meet or exceed established sales targets and conversion metrics.
• Sales Strategy & Route Management
  • Develop and manage a weekly sales route organized by geographic zones and partner tiers.
  • Promote and cross-sell the full range of Bright Star Care services—including personal care, skilled nursing, and medical staffing.
  • Build and maintain tiered referral-source lists and track relationships in CRM systems
  • Track all activities in the CRM, including visits, outcomes, follow-ups, and referral trends.
  • Review data weekly to identify opportunities, gaps, and priority accounts.

• Salary plus commission and bonuses.
• Benefits include:
  • Health, dental, vision insurance
  • 401(k) with employer match
  • Paid time off
  • Mileage reimbursement
  • Professional development opportunities