HR Generalist - Bilingual; English​/Spanish

Description

Rocket Farms is a leading grower and marketer of premium potted plants and fresh culinary herbs, creating innovative live-goods programs for many of the nation's leading grocery, club, and mass retail customers. From colorful indoor plants and seasonal favorites to fresh culinary herbs, what we grow reaches consumers across the country.

With decades of horticultural expertise behind us, Rocket Farms continues to evolve bringing new ideas, programs, and energy to an industry we know and love. Behind everything we grow is a diverse team of people who make it happen, and that's where this role comes in.

We're looking for a bilingual HR Generalist who enjoys being close to the people and operations they support. This is a hands‑on role with broad exposure across HR - from employee relations and recruiting to benefits, leaves, HRIS, compliance, training, and workplace safety.

You’ll work directly with employees and managers throughout the organization, helping solve day‑to‑day challenges while ensuring our HR practices are consistent, compliant, and supportive of the business.

This is a great opportunity for an HR professional who enjoys variety, wants meaningful ownership, and is comfortable working in an operational environment where no two days are exactly alike. Because you’ll support our diverse workforce directly, fluency in both English and Spanish is required.

This is an onsite position based in Salinas, California. Regular travel to Rocket Farms’ Half Moon Bay location approximately 2–3 days per week is required. A pooled company vehicle may be available for approved business travel; therefore, the employee must maintain a valid California driver’s license and meet company vehicle‑insurance eligibility requirements.

When a personal vehicle is used for approved business travel, mileage will be reimbursed in accordance with company policy and applicable mileage reimbursement requirements.

• Serve as a trusted day‑to‑day HR resource for employees and managers, providing guidance on company policies, benefits, leaves, attendance, and other HR programs and processes.
• Manage employee relations matters, including workplace concerns, investigations, coaching, corrective action, performance management, and policy interpretation, escalating complex or sensitive matters as appropriate.
• Provide bilingual English/Spanish HR support, communicating HR information clearly and helping ensure employees understand company policies, programs, and processes.
• Manage recruiting activities for assigned positions, including partnering with hiring managers, posting positions, screening candidates, coordinating interviews, preparing offers, and supporting the hiring process.
• Coordinate and conduct new‑hire onboarding and orientation, including employment eligibility verification, required documentation, HRIS enrollment, policy review, and required training.
• Support benefits and leave administration, answering employee questions, coordinating documentation, and partnering with internal and external resources as needed.
• Maintain accurate employee information within the HRIS and ensure personnel, medical, I‑9, training, workers' compensation, and other HR records are accurate, confidential, and maintained in accordance with applicable requirements.
• Support payroll and timekeeping processes by reviewing employee data, researching discrepancies, resolving missed punches and PTO issues, and working with employees and managers to ensure accurate and timely information.
• Support workers' compensation administration, including incident documentation, employee communication, claim coordination, return‑to‑work processes, and…