Digital Marketing Lead – Website and SEO

Digital Marketing Lead – Website and SEO

Join Five Rivers and shape high-performing digital journeys that make a difference.

We're looking for an experienced Digital Marketing Lead – Website and SEO to take ownership of our digital estate and help more people discover the services, support and opportunities we provide. From foster carers and local authority partners to prospective colleagues, you'll play a key role in ensuring their journey with Five Rivers starts with a positive digital experience.

As a social enterprise, we're focused on creating lasting impact for children and young people. In this role, you'll use insight, data and digital expertise to improve how people find us, engage with us and take action.

What you'll do

• Lead the strategy, governance and continuous improvement of Five Rivers' multi-brand website portfolio.
• Own our organic search approach, identifying opportunities across technical SEO, content, accessibility and emerging AI-assisted search.
• Act as our in-house website expert, providing advice, support and oversight for website performance, development and technical issues.
• Use audience, search, website and enquiry data to identify opportunities to improve visibility, user experience and conversion.
• Oversee website accessibility, technical health and complex CMS projects, ensuring our digital platforms are inclusive, compliant and effective.
• Work closely with the Content Marketing Lead, recruitment teams, service leaders and external partners to deliver joined-up digital journeys.
• Translate insight into action, prioritising improvements that support organisational objectives and deliver measurable outcomes.

What you'll bring

• Significant experience managing websites, SEO and digital performance within a complex organisation.
• Strong technical knowledge of CMS platforms, website best practice and agency management.
• A data-led mindset, with the ability to turn insight into practical recommendations and measurable improvements.
• Knowledge of accessibility standards, user experience, conversion optimisation and evolving search behaviour.
• The confidence to challenge, influence and build strong relationships with stakeholders at all levels.
• A collaborative, values-led approach and a genuine commitment to continuous improvement.
• A passion for using digital channels to connect people with services that change lives.

Five Rivers is a values-led organisation committed to making a positive difference to children, young people and families.

• 25 days’ holiday plus 8 bank holidays each year
• Company Pension Scheme
• Blue Light Card
• Simplyhealth medical cashback plan
• Professional monthly supervision
• Enhanced maternity leave for employees with over 1 year’s service
• Long service awards
• Values awards

37 hours per week
Monday to Thursday: 9.00am–5.00pm
Friday: 9.00am–4.30pm

Five Rivers welcomes applications from people of all backgrounds and is committed to creating an inclusive workplace.

The Digital Marketing Lead - Website and SEO will own the performance, governance and continuous improvement of Five Rivers' website portfolio and organic search presence.

Using audience, search, website and enquiry data, the role will improve visibility, user experience and conversion, ensuring digital journeys support Five Rivers' strategic, recruitment and brand objectives.

Websites – This role will be responsible for the website strategy, governance and roadmaps. This role will be our in-house website expert and first point of contact for day-to-day management and technical issues.

The role holder will take ownership of our multi-brand website portfolio, responsible for website accessibility and technical health. The role holder will identify opportunities for…