Retail Sales Advisor

About Us

DFS is a leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.

As a Retail Sales Advisor, you are the heartbeat of the store, guiding customers to find the perfect sofa, bed, or finishing touches. You will use your passion for great service to bring comfort and joy into every customer’s home. This role requires a friendly and approachable mindset. Full training is provided; no sales experience is necessary.

• Competitive Pay & Work‑Life Balance:
  An hourly rate of £12.71 with a reliable schedule and uncapped commission potential.
• Store hours: 10:00–20:00 on weekdays, 10:00–18:00 on Saturdays, and 10:00–17:00 on Sundays. Weekend shifts occur on peak days to boost earnings.
• Growth and Training:
  Learn new skills and develop your career with us.
• Generous holiday allowance:
  The more you stay with us, the more time you receive, with the option to purchase additional holidays.
• Enhanced parental leave:
  Maternity, paternity and adoption leave with generous terms.
• Discounts: 30% off DFS and Sofology products for yourself, discounts for friends and family, and cashback at many retailers.
• Well‑being Perks:
  Access to healthcare services, an Employee Assistance Programme, and discounted gym memberships.
• Pension and Sharesave:
  Participation in our Group Pension and Sharesave schemes.
• Life Assurance & Sick Pay:
  Peace of mind through Life Assurance and Company Sick Pay.

• Build natural customer connections, listen actively, and deliver expert advice.
• Demonstrate product expertise and confidently recommend the best options.
• Guide customers through the buying journey by asking thoughtful questions.
• Offer honest advice and maintain accuracy to build trust.
• Maintain showroom presentation to ensure a consistent and pleasant customer journey.
• Support teammates, share tips, and contribute to a fun, winning team environment.

DFS is committed to a culture where everyone feels welcome, valued, and can thrive  celebrate diverse voices, champion inclusion, and support each other through our colleague networks. We partner with organisations such as Carers

UK, Doncaster Pride, and Diversity in Retail. We are an equal‑opportunity employer and look forward to building a workplace that reflects the communities we serve.

(All roles are subject to satisfactory DBS checks.)

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