Director of Sales

Profile

Brightstar is an award-winning hospitality management company, with a proven track record in delivering excellence. Our motto is people, quality and profit
, and it’s no accident that people come first. We know that great things come from great people! We are passionate about creating an environment where our employees can bring their A-game and be their best selves.

• Develop and deliver a clear sales strategy that drives occupancy and revenue.
• Lead and motivate the sales team to achieve and exceed targets.
• Build strong, long-term relationships with key accounts and partners.
• Increase the hotel’s market share across corporate, leisure, and group segments.
• Align sales activity with revenue, marketing, and operational goals.

• Lead, coach, and develop the hotel sales team.
• Set clear objectives and monitor individual and team performance.
• Create a positive, high-performing sales culture.
• Work closely with hotel leadership, revenue management, and operations teams.
• Represent Brightstar values through leadership and behaviour.

• Develop and implement sales plans aligned to hotel and brand strategy.
• Ensure sales activity reflects the hotel’s positioning and service standards.
• Maintain strong relationships with corporate clients, travel partners, and event planners.
• Oversee account management and client retention.
• Ensure accurate forecasting and reporting.

• Drive revenue growth across all market segments.
• Monitor sales performance against budget and targets.
• Oversee contract negotiation and rate agreements.
• Identify new business opportunities and revenue streams.
• Use market data and performance insights to inform decisions.

• Analyse market trends, demand patterns, and competitor activity.
• Ensure compliance with company policies and commercial standards.
• Maintain accurate records within CRM and sales systems.
• Represent the hotel at industry events, trade shows, and networking opportunities.
• Complete all mandatory training within required time frames.

• Proven experience in a senior hotel sales role, ideally as Director of Sales.
• Strong leadership and people management skills.
• Commercial mindset with strong negotiation and relationship-building ability.
• Confident using data to drive sales decisions and strategy.
• Excellent communication and presentation skills.
• Proficient in CRM systems and Microsoft Office.
• Degree in Business, Marketing, Hospitality Management, or a related field preferred.

The above responsibilities are intended to describe the general nature of the role and are not intended to be an exhaustive list