Brand Associate

Who are we?

Established in 2017, tru fru rapidly ascended the "permissible indulgence" space as a Utah-based company selling one‑of‑a‑kind "better for you" Hyper‑Chilled and Hyper‑Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit‑based snack industry chart at an astounding growth rate, tru fru joined the Mars family of brands in February 2023.

We are on a mission to build a legacy with truly remarkable people who can create something special for generations to come!

As the Brand Associate - Frozen Portfolio at Tru Fru
, you will play a foundational role in strengthening the strategic, analytical, and operational engine of the Brand team. You will support the Frozen Brand Manager and VP of Brand Management by owning key brand reporting, innovation tracking, competitive analysis, and marketing performance reporting.

• Own weekly, monthly, and quarterly brand performance reporting across sales, category, and competitive KPIs, translating data into actionable insights.
• Analyze category performance, retailer trends, consumer behavior, and competitive activity to identify growth opportunities, risks, and whitespace.
• Lead category, competitive, and consumer deep dives to uncover unmet needs and inform innovation, portfolio, and format decisions.
• Support brand and innovation strategy by building and maintaining the Frozen innovation roadmap, including concept tracking, sizing, feasibility inputs, and packaging transition management.
• Partner with Brand Management leadership to explore new adjacencies, formats, and categories through data‑driven analysis and consumer insights.
• Build financial models and business cases for innovation, including volume forecasts, sizing assumptions, and post‑launch performance analysis versus plan.
• Support post‑launch optimization by identifying performance gaps and recommending corrective actions.
• Partner with Marketing leadership and external agencies to track marketing performance, optimize spend, and inform demand planning decisions.
• Develop clear, compelling executive‑ and retailer‑ready presentations that tell the story of category insights, innovation strategy, and portfolio performance.
• Maintain organized, accessible documentation and digital assets, including SharePoint folder structures and monthly audits to ensure materials are current.

• Highly analytical and excited by numbers, insights, and problem‑solving.
• A strategic thinker who can synthesize complex information into clear takeaways.
• Extremely organized with strong project management instincts.
• A collaborator who thrives in cross‑functional work.
• A proactive doer who anticipates needs and elevates the team s effectiveness.
• Curious, consumer‑centric, and energized by innovation.

• Bachelor s degree in Marketing, Business, Analytics, Communications, or related field.
• 1‑3 years  experience in brand management, marketing, consulting, category management, business analytics, or CPG experience (preferred but not required).
• Strong analytical and quantitative skills; experience in Excel, PowerPoint, and data tools.
• Ability to manage multiple projects, timelines, and stakeholders.
• Strong communication and presentation abilities.
• Comfort working in a fast‑paced, high‑growth environment.

• Experience with Nielsen/IRI/SPINS or equivalent data sources.
• Experience in CPG, food & beverage, or brand‑side marketing.
• Innovation process familiarity (Stage Gate, concept testing, financial modeling).
• Experience using SharePoint or other asset management systems.

Certain states and localities require employers to post a reasonable estimate of salary range. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

• Competitive salary, including a target bonus and an impressive benefits package!
• Flexible Paid Time Off
• Excellent health, dental & vision insurance, with options…