Marketing Automation & Quality Technologist

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade:
Professional 307

Pay Range: $68,300.00 - $

The Marketing Automation/QA Technologist role supports all aspects of Marketing Automation and Quality Assurance. This role supports and optimizes marketing automation technologies and campaigns to enable communications with students throughout their lifecycle.

Additionally, this position is responsible for the accuracy, functionality, and effectiveness of automated marketing campaigns and workflows to ensure they perform as intended and meet organizational standards. This role involves identifying and resolving errors and verifying audience segmentation to ensure messages reach the right targets.

• This is a regular full-time position working with our Marketing Team out of our headquarters in Salt Lake City, Utah.

• Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including:
  • Audience segmentation
  • Smart lists
  • Links and link tracking
  • Content optimization
  • Alignment with ticket requests
• Test and optimize campaigns on an ongoing basis.
• Analyze audiences to identify optimization opportunities.
• Partner closely with Email and Engagement teams to support technical needs.
• Provide regular, detailed reporting to Email and Engagement teams.
• Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.

• Support day-to-day operations of the Lifecycle Team.
• Manage data collection, standardization, and normalization.
• Assist with administration of Marketo and related business applications, including:
• Assist with administration of Marketo and related business applications, including:
• Ring Lead
• Twilio
• Conversica
• Help define, implement, and maintain marketing automation best practices, including:
• Data quality and hygiene
• List management
• Content optimization
• General troubleshooting
• Research new technologies, software, and plugins to enhance Lifecycle capabilities.
• Collaborate with cross-functional teams to gather research and implement new processes.
• Execute marketing campaigns and best practices within Marketo, including:
• Lead scoring
• Profiling and segmentation
• System integration
• Data hygiene
• Optimization
• Troubleshooting
• Reporting
• Provide technical expertise to cross-functional teams on issues involving sales and marketing tools and databases.
• Design and optimize integrations between marketing technology platforms and CRM systems.
• Build, optimize, and maintain marketing automation operations, including:
• Pro…