Web Content Specialist

Web Content Specialist page is loaded## Web Content Specialist locations:
Garff Enterprises Corporate Office - Salt Lake City, UTtime type:
Full time posted on:
Posted Todayjob requisition :
R0040963

We are looking for a
** Web Content Specialist
** to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.
*
* DUTIES AND RESPONSIBILITIES:

*** Maintain dealership websites with accurate inventory, pricing, specials and content
* Work closely with website platforms Dealer Inspire, and
* Work closely with inventory providers to ensure accurate inventory and pricing models
* Work closely with Regional Marketing Managers to update monthly offers and content
* Create custom landing pages
* QC websites for UI/UX optimization
* Manage support requests
* Communicate changes and timelines for web support help
* Identify opportunities for site improved performance
* Update Google Tag Manager and publish new tags
* Manage Google Analytics account and ensure data is reporting accurately
* Analyze heatmaps for customer engagement opportunities
** Job qualifications
*** 1-2+ years in web content management
* Google Analytics experience
* Google Tag Manager experience
* HTML and CSS experience (preferred)
* Automotive marketing experience (preferred)
* Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork
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