Social Media Specialist

Description

We’re seeking a creative, data‑driven Social Media Specialist to manage and grow the online presence of Race Deck, Big Floors, and Snap Lock Dance Floors. This role is responsible for crafting engaging content, executing campaigns, and leveraging analytics to turn followers into loyal fans and measurable growth. You’ll collaborate closely with the marketing team to align social strategies with broader business goals, monitor community interactions, and stay ahead of trends to keep our brands at the forefront of social innovation.

1. Manage and grow social media channels for Race Deck, Big Floors, and Snap Lock Dance Floors.

2. Develop, schedule, and post engaging weekly content that aligns with each brand’s voice and audience.

3. Plan and execute social media campaigns, content writing, and ad spend that drive awareness, engagement, and conversions.

4. Track, analyze, and report on key metrics — turning data into actionable insights on what’s working and what’s not.

5. Collaborate with the marketing team to ensure all social efforts align with broader marketing goals and product launches.

6. Monitor and respond to online reviews, comments, and community threads — representing our brands with professionalism and enthusiasm.

7. Stay ahead of platform trends, algorithm changes, and new opportunities to keep our brands at the forefront of social innovation.

8. A strong Commitment to 5S principles

Snap Lock Industries is the world’s leading manufacturer of modular flooring systems — proudly made in the USA and home to iconic brands including Race Deck Garage Floors, Big Floors, and Snap Lock Dance Floors. From high-performance garages to unforgettable event spaces, our floors transform ordinary spaces into something extraordinary.

• Bachelor’s Degree in Marketing, Communications, Business is a plus
• 2–4 years of proven experience in social media management, digital marketing, or brand communications.
• A strong portfolio of growing and engaging social media communities across platforms (Instagram, Facebook, Tik Tok, Linked In, You Tube).
• Demonstrated success with paid social campaigns and analytics (Meta Ads Manager, Google Analytics, etc.)
• Hubspot experience is a plus
• Exceptional writing, storytelling, and content‑creation skills — both visual, written, and verbal.
• Highly organized, creative, and proactive with a genuine passion for connecting brands and audiences.
• Experience in automotive, event, or lifestyle brands is a plus