Paid Media Analyst

Join to apply for the Paid Media Analyst role at Intermountain Home Services

This range is provided by Intermountain Home Services. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$70,000.00/yr - $80,000.00/yr

Position Mission: To support paid media performance across multiple platforms by analyzing campaign data, uncovering insights, and helping optimize spend, targeting, and creative to drive cost-effective lead generation and revenue growth.

Overview: Intermountain Home Services is hiring a Paid Media Analyst to join our high-performing marketing team. In this role, you’ll help monitor, report, and analyze digital advertising campaigns across a variety of channels including Google Ads, Meta, You Tube, and other platforms. You’ll support the execution of A/B tests, track budget pacing, and deliver insights that improve efficiency and ROI across multiple brands and service lines.

This is a great opportunity for a data-driven digital marketer who’s passionate about paid media, performance marketing, and delivering actionable insights in a fast-moving environment.

Key Responsibilities:

• Analyze campaign performance data across Google Ads, Meta, You Tube, Local Services, and other platforms
• Track and report on KPIs such as CPL, CTR, conversion rate, ROAS, and revenue contribution
• Monitor daily pacing, flag underperforming campaigns, and identify optimization opportunities
• Support bidding, audience, and creative tests by structuring experiments and evaluating results
• Build reports and dashboards that clearly communicate performance trends and recommendations
• Help manage and enforce budget allocation across multiple brands and locations
• Work closely with paid media buyers, creative teams, and brand managers to align strategy and execution
• Assist with UTM tagging, tracking parameters, and data integrity audits
• Research industry benchmarks and trends to support continuous improvement
• Present findings and insights to internal stakeholders in a clear and actionable format

Core Competencies:

• Analytical Thinking: Translates data into insights that drive smarter campaign decisions
• Attention to Detail: Ensures accuracy in performance tracking, reports, and budget pacing
• Communication: Explains complex data in a clear, digestible, and actionable way
• Curiosity: Continuously explores ways to improve paid media performance
• Collaboration: Partners with buyers, creatives, and brand teams to align on performance goals
• Ownership: Follows through on analysis, reporting, and tracking tasks with accountability

Aligned with Our Shared Values:

• Excellence: You dig deep into campaign data to ensure we’re getting the best results from every dollar spent.
• Integrity: You communicate insights and challenges honestly to help the team make smart, ethical decisions.
• Solution-Oriented: You don’t just report the numbers—you look for ways to make them better.
• Collaboration: You contribute to a team effort by sharing findings and supporting performance initiatives.
• Innovation: You explore new tools, visualizations, and data sources to push paid media forward

Qualifications:

• 2–3 years of experience in paid media, digital marketing, or marketing analytics
• Strong understanding of performance marketing metrics and platforms (Google Ads, Meta, etc.)
• Proficient in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools a plus
• Experience with Google Analytics, conversion tracking, and UTM structures
• Familiarity with A/B testing methodology and campaign experimentation
• Strong attention to detail and organization across multiple campaigns or brands
• Experience in home services, eCommerce, or lead generation environments preferred
• Must pass background check and drug screening

Why you should work with us:

One Team. Relentless Standards. Results That Matter.

At Intermountain Home Services (IHS) and its family of brands, we don’t just fix pipes and tune HVAC units—we build a platform for people to grow, lead, and thrive. From day one, every team member joins a company that’s scaling smart, led by strong values, and driven by a mission to serve…