Digital Marketing Specialist

Digital Marketing Specialist

Join to apply for the Digital Marketing Specialist role at Western Governors University.

WGU is a non-profit, competency-based university that offers online degree programs. We are committed to expanding access to higher education and building a diverse workforce of student-focused professionals.

This position requires you to work in office 4 days a week at the WGU headquarters: 4001 South 700 East Salt Lake City, UT 84107.

Grade:
Professional 306
Pay Range: $60,300.00 - $90,500.00

• Create and manage paid video, display, and paid search (Google Ads, You Tube, Facebook, Linked In, etc.) campaigns for various audiences and degree programs.
• Optimize and test ad performance on a granular level.
• Develop recommendations for new campaigns, audiences, and messaging approaches that align with the WGU media KPIs.
• Partner with internal teams to implement and execute campaign testing.
• Conduct bid management analysis and make adjustments based on data.
• Manage and maintain campaign budget tracking and optimizations.
• Assist in report building, report development, data analysis and reviewing analytics for key opportunities.
• Responsible for providing data insights and actions for formalized reporting.
• Request creative and assist in ideation of creative concepts and messaging along with WGU creative teams.
• Implement and manage audience nurturing lists and strategies across multiple digital marketing channels.
• Manage 3rd party relationships with digital and social partners.

• Demonstrated experience and knowledge of paid digital marketing in social media, display channels, and search.
• Experience with daily account management across Google Ads and Social platforms.
• A self-starter behavior that can get the job done without constant supervision.
• Proficiency in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
• Extremely organized when dealing with a large number of ongoing projects.
• Excellent communication skills; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

• Bachelor's degree
• 1-2 years of active management of paid digital campaigns (social, display, remarketing, etc.)

• Experience working with Google Ads
• Adobe Analytics or Google Analytics experience.
• Proficiency in Microsoft Excel.
• Experience working with an Ad Agency.

• You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
• We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
• We offer generous retirement and HSA company contributions.
• You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours):
This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

Applicants with disabilities who need assistance with the hiring process may be entitled to reasonable accommodation. If you need assistance in completing an application or participating in an interview because of a disability, please contact our Talent Acquisition team at

All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.