Digital​/Web Data Analyst

Digital/Web Data Analyst Job Summary

As a Web Data Analyst, you will be a key player on the Universityof Utah Marketing and Communication's Digital Team, reporting directly to the Associate Director of Digital Research and Operations. This role is instrumental in translating web traffic,conversion metrics, and conversational data into actionable insights for our university's digital community.

We are looking for a customer-service-oriented professional whobrings a strong technical toolkit, excellent interpersonal skills,and a proven track record in web data analysis and reporting.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

• Strategic
  
  Collaboration:
  
  Partner closely with the Associate Director of Digital Research and Operations on all coreinitiatives, identifying product improvement opportunities and aligning analytics strategy with organizational goals.
• Implementation & Data Integrity:
  Implement, configure, andmanage web analytics platforms (GA4, Big Query, Hotjar, Clarity,etc.) while running technical web debugging to ensure trackingaccuracy, data hygiene, and privacy compliance.
• Reporting & Visualization:
  Structure complex, multi-sourcedatasets to develop and maintain intuitive dashboards using Looker Studio, Tableau, and Super Metrics that highlight trends and KPIsfor non-technical stakeholders.
• Branded Data Visualization & Prototyping:
  Design and prototype custom, branded dashboards, interactive reports, andvisual assets in Figma, ensuring all data visualizations align with university brand guidelines, visual hierarchy, and UI/UX best practices.
• Optimization & Testing:
  Analyze user journeys, conversionfunnels, and engagement metrics. Design and execute A/B and multivariate tests to continually elevate website performance anduser experience.
• Conversational Analytics:
  Apply expertise in conversationalanalytics to build and refine qualitative and quantitativeinteraction models.
• Stakeholder Support & Training:
  Deliver exceptional customer service while training campus partners on analytics best practices and privacy standards.

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related work experience).

Digital Analytics Specialist, II:
Requires abachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

• Education:
  
  Bachelor's degree in computer science, Data Analytics, Data Science, Information Systems, or a related field.
• Web Analytics
  
  Experience:
  
  Prior experience in web data analysis with a proven track record of successful projects, plus work experience dedicated to analytics and reporting roles. Digitalagency experience preferred; higher education experience strongly preferred.
• Technical Stack:
  • Analytics & BI:
    Google Analytics (GA4), Big Query, Looker Studio, Tableau, Clarity, Hotjar, Ahrefs, Super Metrics, and webdebugging tools.
  • Digital Tracking:
    Strong experience with custom event schema,multi-channel attribution tracking, and tag management.
  • Coding & Logic:
    Strong proficiency in JavaScript, complexformula syntax, and SQL/database queries.
  • CMS & Accessibility:
    Hands-on experience with Content Management Systems (Word Press strongly preferred) and foundational knowledge of digital accessibility (WCAG).
  • Design:
    Excellent eye for design and ability to create branded,visual reports in design tools such as Figma.
  • Operations:
    Experience with ticketing and project management systems.

• Fast & Careful:
  You pay close attention to details while responding quickly to user needs.
• Curious:
  You love to learn and are always looking for ways torefine your craft.
• Proactive:
  You take charge. You don't wait for problems tohappen; you actively hunt for solutions.
• Resilient:
  You keep your cool and handle high-pressure situations with patience and a calm attitude.
• Collaborative:
  You are a true team player who understands thatwe're stronger when we work together.
• Humble:
  You're open to listening, receiving constructive feedback, and changing course with ease.

Requisition Number: PRN
46139B

Full Time or Part Time? Full Time

Work Schedule

Summary:

Monday through Friday, 9:00 – 5:00pm

Department: 00339 - Marketing & Communications

Location:

Campus

Pay Rate Range: $60,000 - $68,000

Close Date: 11/26/2026