Director of Patron Services

The Director of Patron Services is a key strategic leader in the Utah Symphony | Utah Opera (USUO) Marketing, Communications, and Patron Services department. Reporting to the Vice President of Marketing & Communications and working in close partnership with the Director of Marketing, this role oversees all elements of ticket sales and customer service operations. This energetic, positive director will develop and execute data-driven, comprehensive, and integrated strategies to drive ticket sales, broaden audience reach, and deepen patron engagement across the broad, statewide communities USUO serves.

The Director of Patron Services monitors key performance indicators, working with the department’s leadership to create and manage ticket revenue budgets, and creating strategy-focused initiatives in line with long-term organizational goals.

The Director of Patron Services collaborates closely with the Vice President of Marketing & Communications, along with leaders in Development, Operations, Finance, and IT to ensure excellence in internal and external communication, season planning, sales, data tracking, and financial accountability. This director is a key player in other vital relationships, including artist managers, venue and presenting partners, USUO Trustees and VIPs, and other stakeholders in the community.

This position directly supervises the Patron Services Manager and Sales & Engagement Manager, and provides oversight and leadership to talented Patron Services Specialists and Associates responsible for ticketing operations, group sales, outbound phone campaigns, patron engagement, and customer service. This departmental leader also works in close coordination with team members responsible for developing marketing campaigns and creating advertising assets and other public-facing communications.

Direct all aspects of Utah Symphony | Utah Opera ticket sales and customer service operations, ensuring an outstanding patron experience and a continued trajectory of growth in sold ticket volume and revenue.

Lead, supervise, motivate, and mentor Patron Services staff, fostering a culture of excellence and stimulating professional growth. Establish clear performance goals and expectations, both for the Patron Services office and for individual staff members. Collaborate with senior leadership to set ticket sales projections and monitor pacing toward goals.

Participate in campaign planning meetings and review marketing assets and other public-facing communications, with an eye toward clarity and patron experience.

Develop pricing strategies and seat scaling to increase sold capacity at USUO venues and maximize ticket revenue. Identify opportunities for new ticketing initiatives, promotions, or packaging to expand audience reach and drive sales.

Share ticket sales reports and actionable insights with the Marketing, Communications, & Patron Services team. Propose adjustments for marketing/PR exposure as needed to meet sales goals.

Develop high-level, long-term patron engagement strategies that move USUO patrons up the loyalty ladder—from single-ticket buyers, to multi-ticket buyers, to subscribers, to donors.

Together with Sales & Engagement Manager, oversee outbound campaigns, supporting the development of strategies to reach revenue goals and cultivate strong relationships with patrons.

Track and report on key metrics for audience development including total sales revenue, venue capacity utilization, new-to-file ticket buyers, audience retention, average paid ticket price, and revenue per available seat.

Provide ticketing and revenue reports for finance department, guest artist managers, venue partners, and other stakeholders as needed. Manage post-performance revenue reconciliations.

Coordinate with IT and ticketing software vendors to implement new functionality, updates, and integrations, with the goals of improving user experience and increasing sales; troubleshoot technical issues on ticketing platforms when needed.

Build and manage USUO’s performance season in the ticketing and CRM system (Tessitura), including event creation, subscription packages and renewals,…