Marketing and Social Media Manager

Join a team that’s transforming mental healthcare. Founded by psychiatrists, Headlight is more than a company: it’s a movement. A movement that exists on the front lines of the mental health crisis, transforming the way people access care and the way clinicians deliver it. In order to help people in their time of need and ensure that every person who comes to us has options, we are transparent about our capabilities, treatments, and coverage, we champion innovation, and we leverage our rich data to continuously implement better ways of delivering care.

Our mission is simple but powerful:
Improving lives, one session at a time.

Our highly skilled and principled clinical team enjoys autonomy and institutional support so they can put their focus where it should be: on improving patient outcomes. Our clinicians want to do more than help individual clients, so they work to affect the system as a whole, elevating standards of care so that their efforts reverberate far beyond what they could do in private practice.

As the most trusted behavioral health partner in the Western U.S., we’ve established deep relationships that give us unparalleled access, interoperability, and first-priority referrals. This exclusivity, combined with our best-in-class coordinated care and feedback loops, results in superior outcomes and cost savings.

Our services are convenient, accessible, and expert, combining personalized client engagement with advanced technology to enhance, not replace, human connection. We hold that human‑to‑human relationships are indispensable, so from the match to the session to the time between sessions, we provide whole‑person care so nobody falls through the cracks and there is a brighter path forward for all.

As the Marketing and Social Media Manager at Headlight Health, you will guide marketing efforts to a variety of audiences across the internal, consumer and partnership pillars. This is an evolving role that you will help shape over time to align with your strengths and career goals, with the ultimate goal of growing with the business.

At present, the role emphasizes social media, where roughly a third of your time will be devoted to developing and implementing a social media strategy, including building relationships with clinicians involved in content creation. You will also work closely with the marketing team to create and deliver strong content materials and support partnership marketing endeavors, with the aim of developing our brand’s trust and authority in market and delivering demand growth and quality.

As the Marketing and Social Media Manager, you will oversee the strategy and execution of growth across designated channels. You will own these channels, enjoy significant autonomy, define success metrics and communication structures for them, and communicate them to a wider audience across the Headlight team on a regular cadence.

• Make things easier.
• Forge genuine connections.
• Elevate the standard.

• Share valuable content, analysis, expert opinions, or tutorials related to mental health, providing actionable insights and practical advice users can apply, and backing up claims with data, research, and credible sources
• Engage thoughtfully by responding to comments and questions, initiating conversations, and acknowledging or appreciating user feedback
• Showcase our expertise and collaborate with established mental health experts
• Analyze engagement metrics to understand what resonates with our audience
• Test and iterate continuously on how to best reach and activate our audience
• Build and manage relationships with clinicians and employees involved in content
• Deliver high‑quality content sourced from internal and external sources
• Dovetail our social media efforts with our general marketing strategy

• Develop, schedule, and publish engaging content across various platforms (text, images, videos, stories) to drive engagement and brand awareness
• Monitor marketing channels for trends, audience engagement, and feedback with the goal of facilitating growth
• Collaborate with the marketing team to ensure brand consistency and align your efforts with…