Senior Director, Brand Marketing

Senior Director, Brand Marketing – Join the role at Affirm

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest.

Affirm is building a new kind of payment network—one based on trust, transparency, and putting people first. We empower millions of consumers to spend and save responsibly and give thousands of businesses the tools to grow.

We’re looking for a Senior Director of Brand to help lead the next evolution of how the company shows up in the world. This is not a role for people who are comfortable only making decks about a brand. It’s for someone who wants to build on that—every day, through ideas, storytelling, and action.

• Elevate and evolve the brand from a static identity into a living, adaptive system that generates campaigns, guides product experiences, and inspires creative ideas across every channel.
• Transform a brand & creative team from an exclusive in‑house studio into a cultural and creative leader within the company.
• Build connective tissue across Brand, Communications, Product Marketing, Partner Marketing, and other teams to ensure coherence in how the company shows up across all touchpoints.
• Develop bold, culturally relevant creative work that builds distinction, drives participation, and strengthens trust.
• Create frameworks and rituals that help teams move fast and produce meaningful work that matters.

• 15+ years of experience leading brand transformations at scale—either in‑house or agency—and ability to build teams that ship work with cultural and commercial impact.
• Proven experience leading multidisciplinary teams across design, copy, and brand expression.
• A builder mindset—inventing brand‑building models rather than relying on traditional ones.
• Deep understanding of how brand connects with culture, communication, and business outcomes.
• Exceptional creative instincts, clarity in thinking, and strong communication skills.
• Expertise in measurement and next‑generation products and tools that can accelerate the work across the team.
• Passion for the company’s mission and belief that credit can work for people, not against them.

Affirm has no centralized marketing department. Some may view this as a bug, but the right candidate will see it as a feature to seize upon. You’ll have the rare opportunity to reimagine how a brand moves in the world: faster, braver, and more human while shaping the next chapter of a financial brand seeking to make modern credit right.

Pay Grade: U

Equity Grade: 15

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (100% subsidized medical coverage, dental and vision for you and your dependents).

USA base pay range – CA, WA, NY, NJ, CT: $285,000–$355,000 per year.

USA base pay range – Other U.S. states: $253,000–$323,000 per year.

Visa sponsorship is not available for this position.

Affirm is proud to be a remote‑first company! The majority of our roles are remote and you can work almost anywhere within the country of employment.

• Health care coverage: company covers all premiums for all levels of coverage for you and your dependents.
• Flexible spending wallets: generous stipends for technology, food, lifestyle needs, and family forming expenses.
• Time off: competitive vacation and holiday schedules.
• Employee Stock Purchase Plan (ESPP).

We believe it’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

For U.S. positions that could be performed in Los Angeles or San Francisco, Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider qualified applicants with arrest and conviction records.

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