Senior Web Content Specialist

Senior Web Content Specialist

A Senior Web Content Specialist is responsible for creating, managing, and optimizing web content to enhance the company’s online presence and engage target audiences. This role involves collaborating with various departments to ensure content aligns with business goals and adheres to best practices for SEO and user experience.

• Develop high-quality, engaging, and relevant web content, including articles, blog posts, landing pages, and multimedia elements.
• Oversee the content management system (CMS) to ensure content is up-to-date, accurate, and accessible.
• Implement SEO strategies to improve search engine rankings and drive organic traffic to the website.
• Monitor web analytics to assess content performance and user engagement; prepare reports and provide insights to guide content strategy.
• Work closely with marketing, design, and IT teams to coordinate content initiatives and ensure consistency across all digital platforms.
• Maintain editorial standards and ensure content adheres to brand guidelines and tone of voice.
• Manage content projects from inception to completion, ensuring deadlines are met and objectives are achieved.
• Provide training and support to junior content creators and stakeholders on best practices for web content.

• Experience in web content creation and management.
• A Bachelor's Degree in Marketing, Communications, Journalism, or a related field.

• Above-average knowledge/skills in content management systems, SEO tools, and web analytics platforms.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desktop or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand, walk, and talk, read or hear.

Frequent use of all office related equipment to include copier/scanner/fax, telephone, and calculator. The noise level in the work environment is usually low to moderate.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Seniority Level: Mid-Senior level
• Employment Type:
  
  Full-time
• Job Function:
  Marketing, Public Relations, and Writing/Editing
• Industry: Hospitals and Health Care