Paid Social & Influencer Manager

Paid Social & Influencer Manager

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Backcountry is seeking a Paid Social & Influencer Manager to support the planning, execution, optimization, and reporting of paid social and creator‑led programs across our multi‑brand portfolio.

This role is ideal for someone who is analytical, highly organized, AI‑forward, and excited by performance marketing, creator content, and social‑first storytelling.

You’ll partner closely with the Performance Marketing Director and cross‑functional teams to launch and optimize campaigns, manage influencer workflows, coordinate programs like Tik Tok One  and You Tube Open Call, and ensure insights and creative learnings are implemented in future campaigns.

This is a highly collaborative execution role with significant impact on revenue growth, new customer acquisition, and brand visibility.

This position reports to the Sr. Director of Performance Marketing.

• Operate as the in‑house resource for paid social strategy and execution across the company’s brand portfolio across Meta, Tik Tok, You Tube, and emerging platforms. Manage campaign set‑up including audience targeting, creative management, tracking, A/B tests, and reporting.
• Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals.
• Monitor incremental ROAS weekly and conduct controlled experiments in Lift Lab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness.
• Regularly report on paid social performance to key collaborators. Translate complex data into actionable insights for future campaigns.
• Collaborate with the performance marketing, e‑commerce, and brand marketing teams on paid social creative briefing and media plans aligned with our go‑to‑market calendar.
• Be the advocate for channel needs like creative diversity and best practices.
• Build and maintain testing frameworks to identify top performing creative themes, formats, and messaging angles. Translate findings into clear testing recommendations for future briefs.
• Manage workflows for influencer briefs, content routing, approvals, and rights tracking.
• Maintain organized creative libraries and documentation of creator rights, usage periods, and paid amplification guidelines.
• Refine custom landing pages ensuring every user touchpoint from ad click to conversion is tailored, measurable, and consistently high performing.
• Support Tik Tok One campaigns including brief development, creator selection, Spark or whitelisting approvals, and QA.
• Coordinate You Tube Open Call submissions, content organization, and performance reporting.
• Collaborate with the Affiliate team on Impact Creator campaigns, gifting programs, and product seeding.
• Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities.

• 3+ years of experience in paid social, digital marketing, creator or influencer management, or performance marketing.
• Hands‑on experience with one or more platforms such as Meta Ads Manager, Tik Tok Ads Manager, You Tube or Google Ads, or similar.
• Proficient analytical and communication skills with the ability to explain campaign performance to team members and leadership.
• Experience in project management and ability to coordinate multiple campaigns or creative workflows.
• Familiar with creative workflow and design tools such as Figma, Wrike, Fermat, Canva, and Cap Cut (preferred).
• Proficiency in Microsoft Excel and Google Analytics and the ability to interpret data from analytics tools.
• Ability to coordinate creator workflows and manage multiple campaigns simultaneously across brands.
• Highly organized with strong project management skills.
• Ability to leverage AI‑driven tools and automation to streamline daily tasks and reporting, demonstrating an AI‑forward mindset and eagerness to adopt new technologies that enhance efficiency.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• Interest in outdoor, ski, bike, or lifestyle categories is a plus…