PPC Manager

Overview

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets. This role leads both strategy and execution for paid channels on a high-performing online marketing team. The PPC Manager is responsible for creating, managing, and growing PPC campaigns to drive traffic and business, with expertise in search engine marketing (SEM) including search engine optimization (SEO).

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for clients
• Write attractive advertising copy adhering to search engine specifications and guidelines
• Meet clients’ objectives on key performance indicators
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

• MUST BE LOCAL
• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
• Strong analytical skills with a keen ability to interpret and translate data into campaign/business strategy

• Google AdWords Certification
• Web development experience
• UX/UI experience
• HTML, XML, and Java Script
• A/B testing

• Competitive pay
• Brand new, beautiful offices with amenities like stand-up desks, complimentary barista service, stocked refrigerators, covered parking, video conference rooms, and a downtown location
• Investment in your personal development by teaching skills that expand your valuable skillset
• Work with a huge suite of SEM software to access the best tools
• Generous PTO and work/life integration
• Flexibility and culture
• Health Insurance

Webtek Interactive is a fast-growing, full-service digital marketing agency with offices in Salt Lake City and Austin, TX, and the parent company to Webtek Medical Marketing. We offer SEO, PPC, Social Media, Design, Development, Content Creation, Video Production, Conversion Rate Optimization, and more. Brand new offices with amenities and a downtown location. Our clients include national/global brands and local brands, with a strong retention rate.

We value Creativity, Relationship, Integrity, Passion, and Excellence in everything we do.

• Mid-Senior level

• Full-time

• Marketing and Sales
• Industries:
  Advertising Services

Salt Lake City, UT;
Salt Lake City Metropolitan Area;
Draper, UT;
Sandy, UT;
Cottonwood Heights, UT