Brand & Communications Manager

Description

The Brand & Communications Manager is responsible for leading the development, execution, and governance of the company’s brand strategy, corporate communications, and messaging framework. This role ensures the organization presents a consistent and compelling brand story across all customer, employee, and stakeholder touchpoints.

The Brand & Communications Manager partners closely with executive leadership, vertical marketing managers, OEM & channel marketing, and event/sponsorship teams to ensure brand alignment while driving internal and external communications that support growth in the construction, mining, and power industries.

Key focus:
Corporate identity, creative direction, internal/external communications:

• Graphic Designer / Creative – manages visual assets
• Copywriter / Content – develops brochures, service guides, ad copy
• PR/Media Relations – handles press, trade publications, community engagement

Brand Strategy & Governance:

• Define, develop, and manage the company’s brand positioning, identity, and messaging platform across all channels.
• Ensure brand consistency across digital, print, field, event, and partner marketing materials.
• Serve as the guardian of brand standards, creating and updating brand guidelines for use across the organization.
• Collaborate with OEM and channel partners to balance corporate brand equity with co-branded initiatives.

Corporate & External Communications:

• Develop and oversee corporate communications strategy, including press releases, media relations, executive communications, and crisis communications.
• Manage relationships with trade media, industry associations, and community organizations to strengthen market presence.
• Support leadership with speech writing, presentations, and thought leadership content for industry events.
• Ensure communications align with vertical priorities and position the company as a leader in construction, mining, and power.

Internal Communications:

• Lead internal communications programs to engage, align, and inspire employees across all regions and functions.
• Partner with HR and leadership to develop messaging around culture, values, and employee engagement initiatives.
• Create communication toolkits for branch managers, sales teams, and field employees to drive consistent messaging.

Content & Storytelling:

• Oversee the creation of brand-level content (case studies, success stories, video, social media, website) that showcases the company’s value proposition.
• Develop messaging for key campaigns, product launches, and sponsor ships, ensuring alignment with brand voice.
• Collaborate with Field & Vertical Marketing Managers to tailor messaging for construction, mining, and power audiences.

Reputation & Community Engagement:

• Manage the company’s reputation and visibility through PR, sponsor ships, and CSR/community programs.
• Monitor media coverage and industry sentiment, providing leadership with regular updates on brand health.
• Partner with Events & Sponsorship Lead to ensure sponsor ships reinforce brand positioning and community engagement goals.

Measurement & Reporting:

• Track brand performance through awareness studies, share of voice analysis, and engagement metrics.
• Measure effectiveness of communications strategies and recommend optimizations.
• Report to leadership on progress against brand health and communications KPIs.
• Performs all other duties as assigned.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Experience:
• 7+ years of experience in brand management, communications, or corporate marketing, preferably in industrial, equipment, or B2B sectors.
• Proven success in building and managing a strong brand identity across multiple markets and channels.
• Strong background in PR, media relations, and corporate communications.

Skills and Competencies:

• Exceptional writing, editing, and presentation skills.
• Experience working in organizations with OEM or channel partnerships preferred.
• Strong project management and cross-functional collaboration skills.
• Strategic Thinker – builds long-term brand strategy that supports growth goals.
• Storyteller – creates compelling narratives for customers, employees, and…