Demand Generation Specialist II

Job Summary

The division of Enrollment Management at the University of Utah is seeking an experienced Demand Generation Specialist to join a fast-paced, results-driven Marcomm team dedicated to creating and delivering an array of innovative and meaningful engagement opportunities for a variety of audiences and stakeholders.

The candidate will develop and implement targeted marketing programs focused on driving awareness of products to new prospects and generating leads, deliver demand generation programs that reach buyers in new markets, promote new product features, and generate marketing buzz.

Responsibilities include implementing campaigns via social media, digital advertising, industry partnerships, webinars, email marketing, measuring and analyzing campaign performance and impact on the sales pipeline and revenue, optimizing marketing automation and lead nurturing, and leveraging research, consumer insights, and market trends to inform product positioning.

• Plan digital media strategy aligned with business objectives and student recruitment goals into effective, measurable digital campaigns.
• Lead digital advertising campaign planning, execution, optimization, and measurement/reporting for paid channels including search, social, email, display, etc.
• Establish, measure, and report on key performance indicators; identify strategic opportunities and leverage emerging trends to connect with prospective students and families.
• Identify and apply best practices for digital marketing, branding, and data analysis, and cross-train and educate team members.
• Seek opportunities to integrate digital tools and channels into campaigns and throughout all digital assets (owned, earned, and paid).
• Establish and nurture relationships with key stakeholders in Enrollment Management, the university, and externally.
• Collaborate with internal departments to ensure the inclusion of a digital perspective and insights to support the development of holistic and integrated campaigns.

• 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
• Demand Generation Specialist, II:
  Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.

• Experience working with a sizable advertising budget and running multiple campaigns simultaneously, including direct media buying.
• Hands‑on experience with tools such as Google Adwords, Google Analytics, Tableau, native and third‑party social buying and reporting platforms (e.g. Meta Ads, Sprout Social, etc.) and content management systems with ability to learn and adapt to new systems as needed.
• 2–4 years experience in project management.
• Experience creating ad content, including but not limited to photography and videography acquisition, copy drafting and editing, and using basic design tools to create graphics.
• Experience working with a creative team and within brand guidelines.
• Proven ability to be a collaborative team member and work effectively with others while managing projects independently.
• Effective time management and organizational skills to manage needs and unexpected requests across clients and teams.
• Excellent communication and presentation skills, especially when explaining digital marketing strategies and metrics to those unfamiliar with the field.

Requisition Number: PRN
43885B | Full time |

Work Schedule:

Monday – Friday, 8‑5 (eligible for hybrid or fully remote) | Department: 02118 – EM:
Planning & Analysis |

Location:

Campus | Pay Rate: $57,000 – $65,000 | Close Date: 1/25/2026