Paid Social Manager

At Backcountry, our mission is to connect people to their passions. Our family of brands aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

Backcountry is seeking a Paid Social & Influencer Manager to support the planning, execution, optimization, and reporting of paid social and creator‑led programs across our multi‑brand portfolio.

This role is ideal for someone who is analytical, highly organized, AI‑forward, and excited by performance marketing, creator content, and social‑first storytelling. You’ll partner closely with the Performance Marketing Director and cross‑functional teams to launch and optimize campaigns, manage influencer workflows, coordinate programs like Tik Tok One  and You Tube Open Call, and ensure insights and creative learnings are implemented in future campaigns.

This is a highly collaborative execution role with significant impact on revenue growth, new customer acquisition, and brand visibility.

This position will report into the Sr. Director of Performance Marketing.

• Operate as the in‑house resource for paid social strategy and execution across the company’s brand portfolio across Meta, Tik Tok, You Tube and emerging platforms; manage campaign set‑up, including audience targeting, creative management, tracking, A/B tests, and reporting.
• Own daily monitoring of performance, pacing, and budgets to deliver iROAS, CAC, and new customer goals.
• Monitor incremental ROAS (iROAS) weekly and conduct controlled experiments in Lift Lab and native platform tools to accurately isolate incremental impact to optimize campaign effectiveness.
• Regularly report on paid social performance to key collaborators; translate complex data into actionable insights for future campaigns.
• Collaborate with the performance marketing, ecommerce, and brand marketing teams on paid social creative briefing and media plans aligned with our go‑to‑market calendar.
• Be the advocate for channel needs like creative diversity & best practices.
• Build and maintain testing frameworks to identify top‑performing creative themes, formats, and messaging angles. Translate findings into clear testing recommendations for future briefs.
• Manage workflows for influencer briefs, content routing, approvals, and rights tracking.
• Maintain organized creative libraries and documentation of creator rights, usage periods, and paid amplification guidelines.
• Refine custom landing pages, ensuring every user touchpoint from ad click to conversion is tailored, measurable, and consistently high‑performing.
• Support Tik Tok One campaigns—including brief development, creator selection, Spark/whitelisting approvals, and QA.
• Coordinate You Tube Open Call submissions, content organization, and performance reporting.
• Collaborate with the Affiliate team on Impact Creator campaigns, gifting programs, and product seeding.
• Stay informed on upcoming trends and platform changes like new ad formats, trending concepts, and new advertising platforms. Lead testing of new Alpha and Beta opportunities.

• 3+ years of experience in paid social, digital marketing, creator/influencer management, or performance marketing.
• Hands‑on experience with one or more platforms:
  Meta Ads Manager, Tik Tok Ads Manager, You Tube/Google Ads, or similar.
• Proficient analytical and communication skills, with the ability to explain campaign performance to team members and leadership.
• Experience in project management and ability to coordinate multiple campaigns or creative workflows.
• Familiar with creative workflow and design tools such as Figma, Wrike, Fermat, Canva, and Cap Cut preferred.
• Proficiency in Microsoft Excel and Google Analytics and the ability to interpret data from analytics tools.
• Ability to coordinate creator workflows and manage multiple campaigns simultaneously across brands.
• Highly…