VP, Marketing

Director, People Operations | SHRM-SCP, MBA

Please Note:

This is a Utah-based hybrid position, which will require some regular in-office days each week. Additionally, employment with Medallion Bank is contingent on passing both a background check and maintaining a clean background.

You will lead the strategic direction, development, and execution of all marketing initiatives to drive brand awareness, client acquisition and retention, and revenue growth for the bank. You will be pivotal in aligning marketing strategies with business objectives across home improvement lending, recreation lending, banking as a service (“Strategic Partnerships”), and expansion verticals/businesses. You will oversee brand management, lead generation, digital marketing, product promotion, client engagement, vendor management, and team management while ensuring compliance with industry regulations.

• Develop and execute a comprehensive marketing strategy aligned with the bank’s strategic goals.
• Develop cost effective multi-channel lead generation campaigns to deliver quality B2B leads to sales teams in home improvement and recreation lending.
• Lead integrated marketing campaigns across digital, print, and social media channels.
• Oversee brand positioning, messaging, and consistency across all touchpoints.
• Develop and manage the marketing budget, ensuring efficient allocation and ROI tracking.
• Collaborate with sales, product, and operations teams to support client acquisition, retention, and loan origination.
• Direct market research and competitive analysis to inform strategy and product development.
• Supervise and mentor marketing staff, fostering a culture of innovation and performance.
• Oversee CRM systems, marketing automation tools, website content, SEO, and social media presence.
• Monitor and manage customer feedback, both public and private, and lead strategies on reputation management.
• Analyze ongoing needs for external vendors and agencies, source third parties through a disciplined RFP process, actively manage existing and future relationships, develop performance monitoring for third parties and effectively manage third party expenses.
• In partnership with executive leadership, coordinate public relations, media outreach, sponsor ships, and community events.
• Ensure marketing compliance with banking regulations and advertising standards.
• Develop and report marketing performance metrics to executive leadership and recommend strategic adjustments
• Identify ongoing staffing needs, balanced with use of external resources. Establish clear goals and measurable results for each associate to drive a focus on ownership and quantifiable results.
• Demonstrate a strong willingness to take on any assignment that furthers the success of the bank, whether directly related to role or not.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; or comparable professional experience.
• 8–10 years of progressive marketing leadership experience, preferably in banking, financial services, or consumer lending.
• Proven success in developing and executing marketing strategies that drive measurable business outcomes, specifically lead generation.
• Strong understanding of digital marketing tools, CRM platforms, and analytics (e.g., Google Analytics, Adobe Creative Cloud).
• Experience managing cross-functional teams and external vendors/agencies.
• Excellent communication, leadership, and project management skills.
• Knowledge of regulatory requirements and compliance in financial marketing.

• Experience with B2B financial product marketing, specifically in home improvement or recreation lending.
• Familiarity with financial performance metrics and budget management.
• Ability to translate complex financial concepts into customer-friendly messaging.
• Strategic thinker with strong analytical and problem-solving capabilities.

• Competitive salary and performance-based incentives
• Comprehensive benefits including medical, dental, vision, disability, and life insurance
• 401K with a company match
• PTO including 11 paid holidays, vacation time and sick…