Copywriter and Campaign Specialist

Description

Yoli is looking for a Marketing Communications Copywriter who can turn big ideas into high-impact campaigns. This is a hands‑on role for a creative thinker and doer who understands wellness, believes in the power of measurable transformation, and knows how to communicate with both customers and Brand Partners.

You will own messaging across email, social, video, web, print, and paid channels, helping bring Yoli launches, promotions, and stories to life. This role is not just about writing. It is about conceptualizing campaigns, building them in Klaviyo, and collaborating with designers and video teams to execute quickly and beautifully.

If you love wellness, storytelling, network marketing, and using modern tools including AI to work smarter and faster, this role was built for you.

• Concept, write, and execute marketing campaigns for product launches, promotions, incentives, and evergreen programs
• Create messaging frameworks that translate strategy into clear, compelling stories
• Own copy across email, social, video, web, print, and ads

• Write, build, and launch email campaigns and automated flows in Klaviyo
• Create onboarding, cart abandonment, post‑purchase, retention, and reactivation flows
• Segment audiences and tailor messaging for customers and Brand Partners

• Write high‑performing copy for emails, landing pages, social posts, ads, video scripts, and product materials
• Adapt voice and messaging by audience, channel, and objective while staying true to the Yoli brand

• Work closely with designers, videographers, and digital marketers to bring ideas to life
• Provide creative direction that helps visual and video assets shine
• Partner cross‑functionally to ensure accuracy, alignment, and compliance

• Use AI tools to accelerate ideation, drafting, testing, and refinement
• Leverage tools and systems to improve productivity and creative output

• A creative storyteller who also loves execution
• Fluent in network marketing or direct selling and understands how to speak to both customers and Brand Partners
• Comfortable owning campaigns from idea through launch
• Excited by wellness and genuinely interested in how products can change lives
• Organized, fast‑moving, and energized by collaboration
• Curious, adaptable, and always looking for better ways to work

• 3 to 5 years of experience in copywriting or marketing communications
• Hands‑on experience building email campaigns and flows in Klaviyo
• Strong writing, editing, and conceptual thinking skills
• Experience writing across multiple channels
• Comfort working in a fast‑paced, creative environment
• Writing samples or portfolio that show campaign‑level thinking

• Experience in health and wellness or network marketing
• Experience using AI tools to support creative work

Yoli is a wellness company driven by purpose, community, and measurable results. We believe testing, education, and better nutrition can change lives. In this role, you will help tell that story every day and play a key role in shaping how people experience Yoli.

This role is for someone who wants ownership, creative freedom, and impact. If you are excited to build, not just write, and want your work to truly matter, we would love to hear from you.