Marketing Manager - Utah Business

Marketing Manager – Utah Business (Deseret News)

The Utah Business Marketing Manager develops and implements marketing and communications strategies and tactics to build brand awareness and grow audience through the website and social channels, at events and with print subscriptions.

The Utah Business brand and products fill a unique space in the state with stories and events that champion and celebrate the people who contribute to the nation’s #1 economy. This role requires a professional who can further amplify this purpose.

• Social media: creativity in content creation (including video), social account management
• Brand awareness and engagement campaigns through digital marketing and ad trafficking
• Email marketing
• Public and community relations
• Event and content promotion

• Bachelor’s degree in marketing, advertising, communications, or related field
• 5+ years of experience in marketing or communications, or related fields
• Strong communication (written and verbal) and storytelling skills
• Content creation experience in marketing and social media
• Ability to manage multiple priorities
• Experience being an effective contributor on cross‑functional teams

• Experience working in media, publishing, or events
• Data analytics and measurement experience
• Demonstrable experience developing successful marketing strategies that measurably increase audience engagement
• A strong connection to, and knowledge of, Utah’s thriving business community

This role reports to the vice president of marketing and has a close working relationship with the executive editor. There are no direct reports, but the Marketing Manager may occasionally have an intern assigned to work with them. The role is an integral part of the Utah Business team and works closely with the editorial, events, and sales teams.