Sr VP Global Marketing
Listed on 2026-01-17
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador -
Management
Overview
The Senior Vice President, Global Marketing is an enterprise-level executive responsible for shaping and amplifying Myriad Genetics' global brand, market positioning, and narrative across all stakeholders-customers, patients, employees, investors, partners, and the broader healthcare ecosystem.
This leader defines and executes an integrated end-to-end marketing and communications strategy that drives growth, accelerates adoption of Myriad's diagnostic portfolio, and elevates Myriad's reputation as a leader in precision medicine across Oncology, Women's Health, and Mental Health.
Reporting to the Chief Commercial Officer (or CEO, if applicable), the SVP will serve as a core member of the Enterprise Leadership Team, partnering closely with Product, R&D, Medical Affairs, Sales, Market Access, HR, Legal, and Investor Relations. This role combines commercial rigor, brand stewardship, and executive storytelling, with full accountability for global marketing performance and corporate communications.
Responsibility- Own Myriad's global marketing vision and strategy, aligning brand, portfolio, and go-to-market priorities to enterprise growth objectives.
- Drive downstream commercial marketing across all franchises, ensuring differentiated positioning, demand generation, and measurable revenue impact.
- Partner with Product, Sales, and Medical leaders to translate innovation into compelling market narratives that resonate with clinicians, payers, and health systems.
- Establish clear KPIs tied to pipeline creation, adoption, brand health, and commercial performance.
- Serve as Myriad's chief brand steward, responsible for brand architecture, messaging consistency, and reputation management globally.
- Lead corporate communications, including external communications, executive messaging, thought leadership, media relations, crisis communications, and internal communications alignment.
- Shape and articulate Myriad's enterprise story—who we are, where we are going, and why it matters—to external and internal audiences.
- Partner closely with Investor Relations, Legal, and the ELT on sensitive communications and high‑visibility moments.
- Build, lead, and inspire a high‑performing global organization, including senior leaders across:
- Oncology Marketing
- Women's Health Marketing
- Mental Health Marketing
- Digital Marketing & Demand Generation
- Brand & Creative
- Corporate & Internal Communications
- Champion modern, AI‑enabled marketing capabilities, including personalization, lifecycle marketing, and omnichannel engagement.
- Leverage data, analytics, and customer insights to continuously optimize messaging, channel mix, and ROI.
- Ensure Myriad's digital presence reflects a contemporary, credible, and differentiated leader in precision medicine.
Preferred Qualifications:
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