Marketing​/Communications Specialist

Job Summary

We are looking for a dynamic, motivated, and creative Content and Social Media Specialist to join our University Advancement Annual Giving team. This role will play a key part in amplifying the university’s annual giving brand through engaging storytelling, content creation, and community engagement across all major social media platforms. The ideal candidate is passionate about digital communication, proactive in capturing stories and visuals, and skilled at translating institutional priorities into compelling social content.

Working collaboratively with the marketing and communications team, this position will help strengthen the university’s online presence and drive meaningful connections with students, alumni, parents, and donors.

• Develop, schedule, and publish social media content across platforms (Instagram, Facebook, X, etc.) that aligns with the university’s brand and campaign goals.
• Collaborate with the Marketing & Communications Specialist to develop and implement a comprehensive, year-long social media strategy that supports the team’s priorities, aligns with the academic calendar, and integrates with larger marketing campaigns.
• Write captions and maintain brand voice across our digital platforms ensuring messaging, tone, and visual style are consistent with the university’s overall communications strategy.
• Respond and monitor comments, messages and brand mentions, fostering a positive, engaging online community daily.
• Stay current on social media trends, best practices, and platform updates to inform strategy and creative approaches.
• Support managing and executing social media calendar to ensure timely, consistent, and strategic posting that aligns with key dates, campaigns, and university initiatives.

• Collaborate with campus partners, colleges, and departments to identify upcoming events, stories, and opportunities for content capture.
• Proactively gather photos, videos, and stories from campus events and partners, students, faculty, parents, donor and alumni to maintain a robust, year-round content bank.
• Conduct interviews and gather quotes to add storytelling depth to visuals.
• Ensure all collected content reflects diverse voices and experiences across the campus community.
• Support and maintain an organized photo/video library with accurate tags, dates, and usage rights for easy access, and audit existing content regularly to ensure assets remain current and relevant.
• Repurpose existing content for different formats (e.g., turn event footage into short reels or story clips), and ensure all content meets accessibility standards (alt text, captions, readability).

• Attend and cover campus events, student activities, and donor or alumni gatherings to capture photo and video content for immediate and future use.
• Coordinate with event organizers to identify key moments, speakers, and participants to feature on social platforms.
• Create live or day-of social coverage (stories, reels, or posts) that highlight the energy and impact of university events.
• Assist with pre-event promotion and post-event recap content to extend engagement beyond the event itself.
• Provide insights and recommendations for improving social coverage and storytelling in future campaigns.

• Collaborate with the Marketing & Communications Specialist and team to plan and execute integrated campaigns (e.g., Giving Days, awareness weeks, community initiatives).
• Adapt campaign messaging and visuals for social media platforms, ensuring alignment with overarching goals and brand tone.
• Coordinate campaign timelines and deliverables across social channels to ensure consistent rollout.
• Collect and organize user-generated content (UGC) from events or campaigns for use across university platforms.
• Track social media engagement and reach during events and campaigns, compiling post-campaign analytics to assess performance.
• Brainstorm and pitch creative ideas for event coverage and campaign storytelling (e.g., video features, social series, highlights).
• Support campaign visuals and storytelling…