Senior Sales Account Executive

Senior Sales Account Executive – Lamar Advertising Company

Join to apply for the Senior Sales Account Executive role at Lamar Advertising Company. Our office in Salt Lake City, Utah is hiring a new Sales Account Executive (salary + commission) to bring innovative outdoor advertising campaigns to life for brands in Salt Lake City, UT and the surrounding areas.

The purpose of this role is to meet and exceed sales goals by selling high‑impact transit advertising campaigns. Responsibilities include developing and maintaining advertising relationships with local and regional businesses and agencies, prospecting new clients, direct outreach, delivering presentations and proposals, negotiating rates and closing deals, and collaborating with sales, marketing, and operations teams to ensure delivery and deadlines are met.

The role also provides exceptional customer service to maintain long‑term relationships.

• Meet and exceed sales objectives (over $1M) in the assigned local territory by selling transit bus and shelter advertising campaigns through a relationship‑based approach.
• Personally contact and secure new business accounts/customers through presentations and assisting them in selecting the best solutions.
• Identify potential growth areas and open new accounts to increase market share.
• Maintain business relationships with current customers and prospects to generate new business.
• Develop and maintain a personal account list with direct client outreach, including in‑person meetings and weekly presentations.
• Meet monthly and quarterly local sales projections.
• Use Lamar's data‑driven research tools to prospect and qualify potential customers.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Expedite resolution of customer problems and complaints.
• Coordinate sales effort with marketing, sales management, accounting, and operations groups.
• Share pipeline report with the Manager weekly.
• Plan and organize personal sales strategy to maximize return on time investment.
• Supply management with oral and written reports on customer needs and competitive activities.
• Attend weekly/monthly meetings and maintain essential attendance.
• Build relationships with both direct advertisers and agency partners.

• Proven relationships with area clients and a track record of selling to local and direct clients.
• Excellent written, verbal, and listening skills; proficiency with Word, Excel, and CRM (Salesforce preferred).
• Ability to make oral presentations and explain policies and procedures.
• Skill in speaking with persons of various backgrounds.
• Ability to explain the Out‑of‑Home advertising business from installation and product standpoints.
• Skill in writing grammatically correct routine business correspondence.
• Ability to perform effectively under fluctuating workloads.
• Skill in selling advertising to local and regional businesses and agencies.
• Ability to establish rapport and build trust.
• Ability to maintain cooperative working relationships.
• Ability to meet a sales quota.
• Working knowledge of general sales techniques.
• Ability to cold call businesses and remain intrinsically motivated to succeed.
• Skill in working independently and following through with minimal direction.
• Knowledge of media buying processes, audience insights, and market dynamics.
• Demonstrated success managing the full sales cycle (prospecting, qualifying, pitching, presenting, negotiating, closing).
• Strong track record of developing and growing a book of business across multiple verticals.
• Experience managing complex or multi‑market campaigns.
• 5‑year proven B2B sales success in a quota‑driven environment.
• 3‑year advertising or media sales experience (preferably OOH, transit, or outdoor).
• Bachelor’s degree in Business, Marketing, Communications, Advertising, or related field.
• Valid driver’s license.
• Preferred CRM experience and experience selling OOH, transit, digital, or integrated media.

• Hybrid Monday‑Friday 8 a‑5 p work schedule.
• First‑year earning potential $120,000–$150,000 (including commissions).
• 120 hours of paid time off (increases with tenure).
• 12 paid company holidays, including Presidents Day…