Business Development Representative

Location: Salt Lake City, UT | Full-Time

Reports to:

Director of Sales

Diversi Fi.ai is a fast-growing AI SaaS company transforming how 3PLs (third-party logistics providers) bid, bill, and route shipments. We’re creating a new category: the OWL, or Optimized Warehouse Layer. Our platform helps 3PLs win new business faster, increase profit margins, and eliminate billing errors through intelligent automation.

We’re a seed stage startup backed by $8M in venture funding and entering our next stage of growth. If you want to be part of a fast growing team that’s hungry for success and the backing to do it, Diversifi is your place.

This role will focus on prospecting, qualifying leads, and creating new pipeline opportunities with 3PLs across the U.S. You’ll work the full top-of-funnel motion—identifying the right targets, personalizing outreach, booking discovery calls, and helping ensure smooth handoffs to the AE.

You’ll also collaborate on campaign strategy, sales messaging, and data tools (Apollo.io, Hub Spot, Linked In, etc.), helping refine our outbound playbook as we scale.

• Prospect and identify 3PL companies that fit Diversifi’s target ICP.
• Research leads and craft personalized, relevant outreach messages via email, phone, and Linked In.
• Book qualified discovery meetings for the AE and manage follow-ups through Hub Spot CRM.
• Nurture early relationships and re-engage cold or warm leads over time.
• Support the AE in preparing for demos and in follow-up messaging after calls.
• Collaborate with marketing to refine messaging, campaigns, and lead generation strategy.
• Contribute feedback and insights from the field to improve targeting, product positioning, and the sales process.

• 1-3 years of experience in a BDR/SDR, outbound, or inside sales role—Experience in SaaS or logistics tech preferred.
• Strong phone skills and ability to communicate vocally.
• Strong written communication and ability to personalize outreach.
• Curiosity and eagerness to learn about AI, logistics, and SaaS sales best practices.
• Proactive, coachable, and driven by measurable results (KPIs, activity goals, meetings booked, etc.).
• CRM proficiency (Hub Spot or Salesforce) and familiarity with sales engagement tools (Apollo, Sales Navigator, etc.).

• On-Target Earnings (OTE): $75,000 – $90,000 (Base + Variable)

• Commission tied to qualified meetings booked and pipeline value influenced.
• Bonus accelerators for meetings converting to revenue and quarterly over achievement.
• Direct mentorship from experienced sales leadership
• Beautiful office space in downtown SLC

We’ve raised $8M in VC funding and are growing fast. This is your chance to get in early, make a measurable impact, and grow with a company solving real pain in the logistics industry using AI. You’ll work side-by-side with the founding team, have a voice in building the outbound process.