Director of Finance

About True Loyal

True Loyal is a SaaS loyalty and engagement platform for consumer brands with scale. We help brands design and run loyalty programs that drive repeat purchase and retention without complexity. Our API-first architecture and ecommerce integrations make it easy to connect data, reward actions, and measure results in real time.

Our philosophy is simple:

• Make loyalty simple
• Bring it to everyone
• Build the market leader

We move fast, we value transparency, and we expect every team member to take ownership.

The Director of Finance is the company s senior hands-on finance leader and reports directly to the CEO.

You will own:

• The books
• The models
• The reporting
• The team
• The financial backbone that supports our growth

This role is ideal for someone with a strong accounting or PE/higher-pressure finance background who wants to step into ownership and run finance for a scaling SaaS company.

You don t need to be a strategic CFO — you need to be operationally excellent, disciplined, and fast.

• 7+ years of experience in accounting, corporate finance, FP&A, or PE finance roles
• CPA or strong accounting foundation strongly preferred
• Experience in SaaS, subscription modeling, or ecommerce finance a major plus
• You can own the close, own the models, and own the numbers without hand-holding
• Excel/modeling expert; comfortable implementing tools and automation
• High urgency, disciplined execution, and extreme attention to detail
• Clear communicator who thrives in a culture of transparency and accountability
• Hands-on operator first, strategic partner second — willing to dig in and do the work
• Ambitious and ready to grow into broader leadership as the company scales
• Due to an increase in AI applications, we require a brief cover letter from serious applicants with the right skill set. Please share why this opportunity is interesting, why it might be a great next career step, and the results you are proud of delivering in recent roles

• Accuracy and timeliness of financial closes
• Forecasting reliability (variance control)
• Operational efficiency and automation improvements
• Financial visibility and reporting clarity to CEO and leadership
• Cash flow control and runway extensions
• Team development and leadership effectiveness

• Competitive compensation
• Full benefits package, including healthcare with $0 deductible and $0 co-pay
• In-person collaboration at our San Antonio HQ
• Direct influence and visibility at the executive level
• Opportunity to grow into a VP Finance or future CFO track
• Culture built on urgency, transparency, ownership, and execution