AEO​/GEO​/SEO Specialist Operations

Confidential client: a North America headquartered digital marketing and advisory group, building an offshore operations team in the Philippines.

• Title: AEO / GEO / SEO Specialist Operations
• Location: Philippines (Remote)
• Industry: digital marketing and advisory services
• Works with: the North American digital marketing team (Pacific Time)
• Focus: search visibility across traditional and AI powered engines, client reporting, and analytics and tagging

You will drive the day to day execution, measurement and optimisation of client digital marketing programmes. This is a hands on role built around three core areas: search visibility across traditional and AI powered engines (SEO, Answer Engine Optimisation and Generative Engine Optimisation), client ready reporting and dashboards, and website analytics and tagging.

You will provide quality assurance, operational support and extended coverage outside North American hours, working in your local Philippine time zone and joining select internal meetings, client calls, launches or urgent sessions during Pacific Time hours when required.

• Conduct keyword and search intent research for blogs, landing pages, website content and campaign initiatives.
• Build SEO, AEO and GEO focused content briefs covering target keywords, recommended headings, search intent, FAQs and common questions, internal linking opportunities and metadata.
• Review landing pages, blog posts and website copy for search and answer engine opportunities.
• Recommend title tags, meta descriptions, headings, page structure, keyword usage, internal links, image alt text, calls to action and structured content.
• Optimise content to give clear, concise answers to common user questions so it is understood, surfaced and cited by search engines and AI powered platforms (Google AI Overviews, ChatGPT, Gemini, Perplexity and similar).
• Recommend content formats such as FAQs, question based headings, summaries and lists that support both traditional and AI driven search.
• Identify opportunities to improve content relevance, organic visibility and alignment with evolving search behaviour.
• Support content audits and maintain SEO / AEO / GEO content trackers.
• Work with writers, strategists, account teams and website partners to ensure recommendations are implemented correctly, and review published content to confirm they have been applied.

• Build, update and maintain client dashboards in Ninja Cat.
• Connect and validate data sources across advertising and analytics platforms.
• Prepare monthly, quarterly and campaign specific performance reports.
• Review reporting data for accuracy, inconsistencies, tracking issues and missing information.
• Analyse performance across impressions, reach, clicks, engagement, CTR, CPC, CPM, conversions, conversion rate, cost per conversion and other relevant KPIs.
• Pull website performance and conversion data from GA4.
• Translate campaign and website data into clear observations, insights and recommended next steps.
• Maintain reporting templates, benchmarks and quality assurance processes; support ad hoc data requests, performance summaries and client presentations.

• Configure and maintain GA4 properties, events, conversions, audiences and reporting views.
• Build and manage tags, triggers and variables in Google Tag Manager.
• Implement tracking for form submissions, button clicks, downloads, phone calls, account applications, purchases and other client specific actions.
• Run tracking audits and troubleshoot discrepancies between GA4, advertising platforms, websites and dashboards.
• Test implementations using GTM Preview, GA4 Debug View, browser tools and platform…