Marketing & Membership Director

Hartman Family YMCA
San Antonio, TX 78233, USA

This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living, and social responsibility. The Membership & Marketing Director oversees membership engagement and marketing activities for the Hartman YMCA, with a focus on creating an accessible, welcoming, and inclusive experience for individuals of all abilities. This position works closely with individuals with disabilities, families, caregivers, and community partners while supervising Member Engagement Representatives and other assigned staff who serve as key points of contact for current and prospective members.

This position will receive a minimum of 4 weeks Paid-Time Off, Holiday Pay, Full-time benefits to include Medical, Dental, Vision, Life insurance, a Retirement 403(b) pension plan upon eligibility and a Free YMCA Membership.

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming: we are open to all. We are a place where you can belong and become.
We are genuine: we value you and embrace your individuality.
We are hopeful: we believe in you and your potential to become a catalyst in the world.
We are nurturing: we support you in your journey to develop your full potential.
We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

• Develops and implements membership recruitment, onboarding, engagement, and retention strategies that support membership and revenue goals while creating a welcoming, member-focused culture and exceptional member experience.
• Recruits, hires, trains, develops, schedules, supervises, and evaluates assigned staff and volunteers; establishes performance expectations and provides ongoing coaching to support individual and team goals.
• Works directly with individuals with disabilities, families, caregivers, and community partners to identify and address barriers to participation, support accessible member experiences, and promote meaningful inclusion and engagement throughout the Hartman YMCA.
• Promotes membership and program enrollment to current and prospective members and coordinates registration processes across in-person, phone, and digital channels in partnership with program leadership.
• Develops and implements strategies, events, activities, and member challenges that encourage members of all abilities to participate in programs, build relationships, and become actively engaged in the YMCA community.
• Develops and maintains collaborative relationships with community organizations, service groups, businesses, and other partners; represents the YMCA through outreach, presentations, and community engagement opportunities.
• Partners with the Association Marketing team to develop and distribute membership and program communications while ensuring compliance with YMCA marketing, brand, and graphic standards.
• Participates in annual budget planning; manages the approved membership budget, monitors performance and revenue goals, and takes appropriate action to address variances.
• Oversees front desk and membership operations, including procedures, staff communication, equipment and inventory, and consistent implementation of established operational standards.
• Establishes monthly and annual goals with supervisor; monitors membership, engagement, and marketing results and provides accurate data and reports to support organizational planning and grant requirements.
• Ensures compliance with YMCA safety and risk management practices, including…