Growth Marketing Director, Defense & Security

locations:
US - VA, McLean:
US - Remote (Any location):
US - TX, San Antonio:
US - AL, Huntsville:
US - VA, Arlington
** Job Family:
** Marketing Management
*
* Travel Required:

** Up to 10%
*
* Clearance Required:

** None
* * Growth Marketing Director, Defense and Security
***
* What You Will Do:

** Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Defense and Security (D&S) sector. This leader will lead the development of D&S marketing programs aligned to the sector growth goals and in support of the corporate and consulting practice’s strategic goals and revenue plans.

Reporting to the CMO and working closely with key stakeholders and executives across the D&S sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives, social media management, and multi-channel campaigns to drive awareness and lead-gen activities to maximize the Guidehouse brand and growth of D&S. To preform your work, you will collaborate with internal teams and external agency partners to co-develop and coordinate go-to-market programs aligned around key accounts and audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach and campaign performance.
This leader must have an understanding of and proven marketing experience in executing impactful campaign strategies targeting top public sector defense and intelligence agencies to drive growth and brand distinction on a US and global scale.

We are looking for a leader who is innovative yet strategic, collaborative and curious about the changes impacting the defense and intelligence agencies, driven by a desire to drive growth and deliver impactful and relevant work, with a creative approach to problem solving and a strong business acumen to engage with executives and lead the D&S marketing team as respected consultative and collaborative marketing leader.

** Your

Key Responsibilities
** In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account-based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, social media management, and campaign performance tracking and reporting. This leader embraces a growth-focused culture, performs at the fast pace of the business, works collaborative with segment and sales enablement leaders, and has a focus on driving demand and measurable impact through integrated marketing programs for the Defense and Security sector.
** How You Will Make A Difference
***** Responsibilities:
**** Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts
* Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes
* Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
* Develop and execute Linked In-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
* Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets
* Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel
* Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
* Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market
* Work collaboratively with content strategy team to develop high…