Media Buyer

• Job Title: Media Buyer
• Department: Marketing / Brand Engagement
• Reports to: Director of Marketing
• FLSA Status: Full-Time;
  Exempt

The Tobin Center is San Antonio’s premier cultural arts center, dedicated to driving meaningful community change through world-class entertainment, supporting local performing arts, and ensuring accessible arts education.

Our state-of-the-art facilities attract diverse audiences with stunning architecture, exceptional acoustics, and a flexible 1,750-seat H‑E‑B Performance Hall, a 259-seat Carlos Alvarez Studio Theater, and the scenic Will Naylor Smith River Walk Plaza. Beyond our main venues, our campus includes an Administration Building, the Tobin Garage and the “Shirt Factory Building”.

We also operate Tobin Entertainment LLC, which promotes quality entertainment nationwide, generating vital support for our local programs.

At The Tobin Center, we aspire to be an organization with a culture of excellence that attracts and retains the best in the business. Our success is only possible because of our people—a team of passionate professionals dedicated to making a positive impact on our community.

We are committed to creating a supportive workplace with open communication where all are treated with dignity and respect, and all voices are heard. Innovation and collaboration are at the heart of how we work, driving success through shared ideas and clarity of purpose. We encourage personal and professional growth in an eclectic and inclusive workplace that values hard work, initiative, and fun.

We assume the best in one another, cultivating trust and inclusiveness as we grow together. We embrace a culture of challenging the status quo, empowering our people to take risks to achieve our mission.

The Media Buyer serves as a key member of The Tobin Center’s marketing team, responsible for developing, executing, and optimizing comprehensive marketing campaigns for both The Tobin Center and Tobin Entertainment’s touring venues.

This position drives ticket sales and revenue growth through strategic media planning, cross-platform advertising, and data‑informed audience targeting.

Beyond media buying, the role collaborates closely with promoters, tour representatives, and internal teams to craft integrated show campaigns that blend digital, traditional, and grassroots marketing tactics. The ideal candidate combines analytical precision with creative intuition, thriving in a fast‑paced, performance‑driven environment where every campaign delivers measurable impact.

• Coordinate with the Director of Marketing to plan and execute paid advertising campaigns across digital, broadcast, print, and outdoor channels.
• Serves as the day‑to‑day contact for show‑specific advertising and promotional efforts.
• Research audience behaviors and media consumption patterns to guide budget allocation and channel mix.
• Manage relationships and negotiations with media vendors to maximize ROI and secure added‑value placements.
• Oversee trafficking of creative assets, schedules, and insertion orders.
• Maintain pacing, tracking, and reconciliation for all campaigns and settlements.

• Launch, monitor, and optimize campaigns across Meta, Google Performance Max, You Tube, Tik Tok, OTT/CTV, and programmatic platforms.
• Develop audience segmentation strategies, implement A/B testing, and continually refine targeting to improve performance.
• Manage retargeting, lookalike, and interest‑based campaigns to build audience loyalty and re‑engagement.
• Collaborate with the Marketing Manager and creative team to align digital content with campaign goals and KPIs.
• Stay ahead of the curve by researching new ad platforms, emerging trends, and innovative strategies to enhance our service offering.

• Strategically plan and buy TV, radio, print, and outdoor placements that complement digital efforts.
• Manage broadcast schedules, script approvals, trafficking, and proof of performance.
• Coordinate with creative team and vendors for production and delivery of creative materials.

• Track…