GTM & Growth Marketing Manager

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

The GTM & Growth Marketing Manager, partner with marketing, product, sales, and other stakeholders to execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives.

Translate GTM strategies into actionable marketing plans, including messaging, content, digital activation, sales enablement support, campaigns, and events. Develop and manage GTM timelines, deliverables, dependencies, and cross-functional work streams to ensure programs move from strategy through execution. Bring forward new ideas and emerging B2B marketing practices that can improve how we engage prospects and customers.

KEY DUTIES/RESPONSIBILITIES

• Go-to-Market (GTM) Execution and Content Creation:
  Develop differentiated product positioning, messaging frameworks, and value propositions across target audiences and market segments. Translate product capabilities into client-focused business outcomes. Ensure consistent messaging across campaigns, content, events, sales materials, and presentations. Lead end-to-end go-to-market execution for new products, enhancements, and strategic initiatives. Partner with marketing, sales, and product leadership and account teams to align launch strategy with pipeline and revenue goals.
  
  25%
• Content & Thought Leadership:
  Manage a high volume of content development across the marketing organization, including thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event-related content. Partner with internal subject matter experts and creative resources to turn complex topics into compelling, audience-focused stories. Maintain content calendars and help identify opportunities to repurpose high-value content across channels and stages of the buyer journey.
  
  Ensure content supports broader GTM priorities rather than operating as a stand-alone marketing activity. 25%
• Digital & Integrated Marketing:
  Help develop digital-first approaches to reaching priority audiences through paid, owned, earned, social, email, web, and other channels. Partner with ABM, digital, creative, and sales teams to activate content and campaigns against priority accounts and market segments. Bring curiosity around emerging marketing technology, AI, personalization, intent data, automation, and new approaches to B2B engagement. Use campaign and engagement data to identify opportunities to optimize marketing programs.
  
  25%
• Events & Experiences:
  Support the marketing execution surrounding industry events, customer events, executive programs, webinars, and other experiences. Help develop event messaging, content, promotional strategies, executive materials, presentations, and follow-up campaigns. Partner with the Events team on pre-event and post-event activation to ensure events are integrated into broader GTM programs and revenue opportunities. 15%
• Strategic Marketing Projects:
  Monitor industry trends, competitor activity, client needs, and emerging market opportunities. Lead market research opportunities, voice of customer, industry trends research and client surveys. Lead marketing initiatives and special projects in partnership with the Head of Marketing. Collaborate across departments to align marketing efforts…