Director of Marketing
Job in
San Antonio, Bexar County, Texas, 78208, USA
Listed on 2026-10-09
Listing for:
Residex, Inc.
Full Time
position Listed on 2026-10-09
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
- Marketing Program Execution:
Execute Residex’s marketing programs — brand, demand generation, and content — in partnership with the CRO and marketing leadership to support company growth and revenue goals. - Digital Campaign Management:
Plan and run multi-channel digital campaigns, managing closed-loop marketing from initial lead tracking through cultivation into MQLs and SQLs. - Website & Inbound Lead Management:
Own website performance and ensure inbound leads are captured, routed, and nurtured through Hub Spot in close partnership with sales. - Digital Asset Creation & Management:
Direct creative via agency partners and manage a library of case studies, customer testimonials, market briefs, blogs, and other digital assets. - Social & Corporate Site Management:
Own Residex’s presence and reputation across G2, Capterra, Software Advice, Google Reviews, Linked In, Glassdoor, Instagram, and Facebook/Meta. - Webinar & Podcast Programs:
Plan and manage Residex’s webinar and podcast programs as demand generation and thought leadership channels. - Event & Field Marketing:
Plan and execute Residex’s presence at industry trade shows and conferences across senior living and post-acute care. - Agency & Team Coordination:
Coordinate with marketing team members and manage agency relationships to extend creative and campaign capacity, ensuring programs are delivered on time and on budget. - Cross-Functional Partnership:
Partner closely with Sales, Product, and Customer Success to align messaging, launch initiatives, and ensure marketing supports revenue and retention goals. - Marketing Analytics & Reporting:
Track and report on campaign performance, pipeline contribution, and ROI to executive leadership, using data to continuously optimize programs.
- 10+ years of marketing experience, including 10+ years marketing SaaS products.
- 2+ years of hands‑on experience with Hub Spot.
- 6+ months of hands‑on experience with Anthropic/Claude or comparable AI tools.
- 2+ years of hands‑on experience with Zoom Info, Never Bounce, Constant Contact.
- Nice to have: experience with Active Campaign, Klaviyo, or Campaign Monitor.
- Digital campaign management experience across multiple channels.
- Closed-loop marketing experience, from initial lead tracking through cultivation into MQLs and SQLs.
- Digital asset creation experience, including creative direction via agency partners, case studies, customer testimonials, market briefs, and blog content.
- Social and corporate site management experience, including G2, Capterra, Software Advice, Google Reviews, Linked In, Glassdoor, Instagram, and Facebook/Meta.
- 8+ years of experience with the standard Microsoft Office Suite.
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