Campaign Analyst Senior; Salesforce Marketing Cloud Specialist

Position: Campaign Analyst Senior (Salesforce Marketing Cloud Specialist)
Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity The Senior Salesforce Marketing Cloud Specialist is part of P&C Marketing’s Martech Activation & Growth team and will play a critical role in the transformation and modernization of owned-channel marketing for P&C Insurance.

This role partners with Marketing Strategy Leads to translate audience and marketing strategies into well-orchestrated, personalized, and measurable customer journeys. You’ll design and build complex journeys, develop and optimize audiences, execute testing agendas, and ensure high-quality campaign deployments across email, SMS, outbound call, and direct mail. The ideal candidate brings deep expertise in Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, Automation Studio, Intelligence Reports, Data Extensions, SQL, and AMPscript.

You’ll leverage modern Martech and data capabilities to turn customer insights into relevant experiences while partnering across Marketing, Analytics, Creative, Product, Martech, IT, and other teams to execute campaigns.

This is an opportunity to bring together your marketing, technical, analytical, and strategic skills to help shape the future of P&C Insurance customer engagement.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations:
San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Tampa, FL, Charlotte, NC, or Chesapeake, VA. Relocation assistance is not available for this position.

What you’ll do:

Design, build, test, and execute complex omnichannel customer journeys in Salesforce Marketing Cloud, leveraging Journey Builder, Automation Studio, Email Studio, Data Extensions, and related capabilities.

Translate marketing strategies into activation plans by partnering with Strategy Leads to define audiences, journey logic, personalization, testing approaches, and channel execution requirements.

Build and optimize audiences and targeting using SQL, segmentation, personalization, dynamic content, and other SFMC capabilities to deliver relevant, customer-centric experiences.

Orchestrate campaigns across owned channels, including email, SMS, outbound call, and direct mail, partnering with Creative, Analytics, Martech, Product Marketing, and other cross-functional teams to deliver seamless experiences.

Monitor, analyze, and optimize campaign and journey performance, using data and testing to identify opportunities, improve customer experiences, and drive business outcomes.

Troubleshoot and resolve technical and process issues while maintaining data integrity, deployment quality, documentation, and required risk and control standards. Partner with Martech and IT on platform integrations, new capabilities, and complex technical needs.

Stay ahead of SFMC and Martech capabilities and industry best practices, identifying opportunities to apply emerging technologies and capabilities.

What you have:

Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience; OR 4 additional years of relevant education and/or experience.
5+ years of experience in…