Senior Vice President of Marketing & Communications

Job Category: Marketing

Requisition Number: SENIO
004255

• Posted :
  October 5, 2026
• Full-Time
• On-site
• Salary : $130,000 USD per year

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POSITION SUMMARY:

The Senior Vice President of Marketing and Communications is a direct report to the President/CEO and serves as a member of the Senior Leadership Team of the YMCA of Greater San Antonio. The SVP of Marketing and Communications leads the Association-wide Marketing and Communications function and provides strategic leadership for brand stewardship, integrated marketing, public relations, media relations, internal and external communications, digital engagement, community storytelling, and signature-event communications.

The SVP exercises substantial independent judgment within the delegated department and is accountable for strategic execution, measurable results, and the effective use of Association resources. The position advances the YMCA’s charitable mission; strengthens public understanding of the Y’s impact; supports membership, program, philanthropic, partnership, and community-engagement goals; and ensures a consistent, compelling, and mission-aligned voice across the Association.

The SVP contributes marketing, communications, brand, public-affairs, and audience-engagement expertise to enterprise planning and works closely with the President/CEO, Senior Strategy Team, Senior Leadership Team, branch leaders, program leaders, philanthropy, membership, and external partners. The SVP is not a standing member of the Senior Strategy Team unless formally designated by the President/CEO.

This position will receive a minimum of 4 weeks Paid-Time Off, Holiday Pay, Full-time benefits to include Medical, Dental, Vision, Life insurance, a Retirement 403(b) pension plan upon eligibility and a Free YMCA Membership.

OUR CULTURE: Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day.
We are welcoming: we are open to all. We are a place where you can belong and become.
We are genuine: we value you and embrace your individuality.
We are hopeful: we believe in you and your potential to become a catalyst in the world.
We are nurturing: we support you in your journey to develop your full potential.
We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.

ESSENTIAL FUNCTIONS:

• Serves as a member of the Senior Leadership Team and provides strategic counsel to the President/CEO and senior leaders on brand positioning, reputation, public engagement, communications, media relations, and marketing investment.
• Maintains a visible, accessible, and consistent leadership presence to strengthen collaboration, coach staff, and advance Association priorities.
• Develops and executes an Association-wide integrated marketing and communications strategy that advances the YMCA’s mission, strategic plan, brand identity, public voice, membership growth, program participation, philanthropy, partnerships, and community impact.
• Translates Association priorities into annual marketing plans, campaigns, communications calendars, and budgets.
• Establishes success milestones and uses data to identify trends and adjust strategies.
• Partners with all Association department leaders to ensure marketing and communications priorities, resources, and campaigns support Association-wide goals and operational needs.
• Protects and advances the YMCA’s brand and reputation by ensuring consistent standards for messaging, visual identity, accessibility, and communications across all channels; leading crisis-communications and stakeholder-engagement…