Marketing Analytics and Digital Growth Manager

The Marketing Analytics & Digital Growth Manager is responsible for leading the measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value.

Job Description

The Marketing Analytics & Digital Growth Manager is responsible for leading the measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value. This position serves as a strategic bridge between Marketing, Sales, IT, Data/Analytics, and business stakeholders to ensure marketing performance is accurately measured, business outcomes are clearly attributed, and insights are translated into actionable growth strategies.

This role is responsible not only for reporting on marketing results, but also takes a consultative role for identifying opportunities to improve digital engagement, lead quality, conversion, customer retention, and revenue contribution. The incumbent in this position is expected to model the following practices daily:
1) Demonstrate alignment with the company's mission and core business values;
2) Collaborate with key internal/external resources;
3) Participate in ongoing self-development.

• Hires, develops, evaluates, and influences effective and consistent productivity and teamwork to ensure the delivery of Legendary Customer Service (LCS)
• Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission

• Further develops and maintains a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels
• Creates and presents regular performance reports for Marketing leadership, including KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence
• Analyzes marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes
• Conducts ad hoc analysis to support strategic decision-making, campaign planning, audience development, customer growth initiatives, and executive reporting needs
• Translates complex data into clear, actionable insights that can be understood and used by marketing, sales, operations, and executive stakeholders

• Establishes methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics
• Partners with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey
• Analyzes the influence of marketing channels on customer acquisition, engagement, retention, and revenue growth
• Recommends improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes

• Partners with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other digital channels
• Uses data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention
• Supports digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis
• Monitors digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience
• Helps define digital growth priorities based on measurable business impact, customer behavior, and channel performance