Content Strategy Manager

N/A.

Position Title

University of the Incarnate Word is a Catholic institution that welcomes to its community persons of diverse backgrounds, in the belief that their respectful interaction advances the discovery of truth, mutual understanding, self-realization, and the common good.

The Content and Strategy Manager is responsible for the development, proposal, implementation, and management of innovative digital content, social media content, and university branding campaigns. The Content and Strategy Manager reports to the Advertising, Branding and Marketing Manager.

UIW has been identified year after year as one of the nation’s Great Colleges to Work For based on employee feedback. UIW offers an outstanding benefits package for full-time employees that includes medical, dental, vision, flexible spending accounts, numerous paid holidays, vacation and sick leave. Tuition benefits include UIW tuition waivers, tuition exchange programs and Brainpower Connection discounts for employees and dependents.

Retirement benefits include 403b retirement plans with a 7% employer match, plus a retirement health solution. We also offer employer-paid Life/AD&D, long-term disability, pet insurance, an Employee Assistance Program ( EAP ), wellness programs, employee discount program, Public Service Loan Forgiveness ( PSLF ) eligibility and more! Please refer to the Human Resources webpage for additional details on our benefits and eligibility.

Job Duty Name

Description of Job Duties

Work to ensure that all electronic content in areas identified below are up-to-date and accurate; well-crafted and engaging; meets university style standards; and consistent with University branding and marketing strategies.

• Develop and distribute crisis communication and emergency messaging;
• Assist with social media paid advertising initiatives;
• Maintain, update, and enforce university’s official social media policy;
• Develop and deliver training for university employees launching social media initiatives in a professional capacity;
• Provide guidance, feedback and mentorship for university employees utilizing social media in their respective areas;
• Write scripts and develop storyboards for university’s branding commercials, in partnership with Brand Marketing and Advertising Manager.

Including uiwcardinals, Facebook, X (Twitter), Linked In, Instagram and You Tube accounts.

• Identify new and effective platforms the university can use and implement strategies/develop content for these additional platforms;
• Regularly respond to private messages received on the university’s main social media channels (@uiwcardinals);
• Maintain and regularly update official UIW social media directory;
• Assist the Media and Public Relations Manager with news release distribution through social media outlets and digital platforms;
• Establish metrics and tracking of social media initiatives and utilize data to inform improved social media content and strategies;
• Take photos and create graphics for social media content;
• Supervise all other social media channels managed by other departments. Monitor for appropriate content and provide guidance to those social media content managers.

• Serve as lead in assigned project;
• Provide video services to other university departments;
• Coordinate efforts with third-party vendors/videographers;
• Develop scripts and storyboards;
• Provide on-site direction and oversight during production;
• Edit final video pieces and/or provide direction for third party vendor throughout post-production process.

• Promote various university events through social media…