Director of Demand Generation & Growth

Trackhawk GPS is a fleet-tracking and vehicle-protection company that’s spent years earning its place in the market and is now at an inflection point built for aggressive growth. We run two engines:
Trackhawk Fleet (B2B SaaS sold to fleet operators, rental companies, and BHPH dealers with white-glove onboarding) and a consumer tracker line sold on Amazon and Shopify.

You’ll own Trackhawk’s entire marketing function and be measured on one thing above all:
pipeline
. This is a builder’s seat, not a strategy seat. You’ll set direction and be in the tools every day running campaigns, standing up funnels, briefing vendors, and reading the dashboards. Creative production is outsourced, so you win by knowing exactly what to ask for and holding agencies and freelancers to a high bar. You are the strategist, the operator, and the accountable owner of the number.

• Lead generation (the primary driver). Build and run the engine that fills the top of the funnel across both segments such as paid search, paid social, SEO/content, marketplace, email, and whatever else moves the number for a company our size.
• Demand generation & B2B pipeline. Turn awareness into qualified opportunities for the Fleet sales team; own the MQL to SQL pipeline handoff and the reporting around it.
• Account-based marketing. Identify and pursue high-value fleet, rental, and dealer accounts with targeted, coordinated campaigns.
• Consumer growth on Amazon & Shopify. Grow our consumer presence listings, ratings, PPC/ROAS, conversion, and revenue on the marketplace and DTC.
• Vendor & creative direction. Brief, manage, and get great work out of outside creative agencies, and freelancers. You own the outcome, not the pixels.
• Leadership. Set the marketing roadmap, manage budget, and coordinate with Sales while staying hands‑on.

You’ll own the number on:

• Qualified leads and pipeline generated (MQLs, SQLs, sales-accepted opportunities, $ pipeline)
• Cost per lead / cost per acquisition and marketing-sourced ROI
• Lead-to-opportunity and opportunity-to-close conversion rates (with Sales)
• Consumer revenue growth, ROAS, and conversion rate on Amazon/Shopify
• Pipeline velocity and payback

We’ll define targets together and review them on a regular cadence. If you don’t like being measured, this isn’t the seat.

• A hands‑on operator who’s built marketing from a lean base not someone who’s only run big teams with big budgets and brand recognition behind them.
• Fluent in the tools built for bootstrapped and growth‑stage companies, not just the enterprise stack.
• Comfortable in both B2B and B2C motions, and clear on how differently they behave in long, relationship‑driven fleet sales cycles vs. fast, conversion‑driven marketplace selling.
• Genuinely KPI‑driven you reach for the dashboard before the opinion, and you want to be held to a number.
• A sharp vendor manager who can write a tight brief and get agency‑quality creative without an in‑house team.

• Experience in fleet telematics, GPS, or vehicle hardware
• Amazon marketplace / DTC ecommerce growth track record
• Time spent at a bootstrapped or founder‑led company

Trackhawk GPS is a fleet-tracking and vehicle-protection company that’s spent years earning its place in the market and is now at an inflection point built for aggressive growth. We run two engines:
Trackhawk Fleet (B2B SaaS sold to fleet operators, rental companies, and BHPH dealers with white-glove onboarding) and a consumer tracker line sold on Amazon and Shopify.

You’ll own Trackhawk’s entire marketing function and be…