General Manager, Corporate Partnerships - Incarnate Word Athletics - Peak Sports MGMT

Title: General Manager
Company: Peak Sports MGMT
Location: UIW Athletics | San Antonio, Texas
About Us
Peak Sports MGMT is a third-party multimedia rights and revenue partner for college athletic departments across the country. In partnership with UIW Athletics, our team is responsible for growing corporate partnership revenue, strengthening existing partner relationships, and expanding the commercial impact of UIW Athletics throughout San Antonio and the surrounding market.
We are building a high-performance revenue organization inside college athletics. That requires strong leadership, accountability, disciplined business development, consistent prospecting, effective team management, and an uncompromising focus on measurable revenue growth.
Position Overview
The General Manager will lead the corporate partnerships operation for UIW Athletics and serve as the primary revenue leader for the property. This is a hands-on sales leadership role. The General Manager will be directly responsible for generating significant new corporate partnership revenue while also leading, coaching, and holding accountable two Account Executives responsible for sales, partner relationships, fulfillment, and activation.

The GM will own the overall revenue strategy for the property, including new business development, pipeline management, renewals, account growth, forecasting, and team performance. While the Account Executives will handle much of the day-to-day fulfillment and activation work, the General Manager is ultimately responsible for ensuring partners receive a high level of service and contractual obligations are executed effectively. This is not a role built around managing from the sidelines.

The General Manager is expected to personally prospect, develop opportunities, negotiate agreements, close business, and lead by example while building a high-performing sales culture across the team. Success will be measured by total revenue growth, new business production, team sales performance, renewal and retention results, pipeline development, forecasting accuracy, and overall execution of the UIW corporate partnership program.
What You’ll Own

• Lead the overall corporate partnership revenue strategy for UIW Athletics.
• Personally generate new corporate partnership revenue through consistent prospecting, outreach, networking, referrals, and relationship development.
• Build and manage a strong pipeline of local, regional, and national business opportunities.
• Manage the full sales cycle from initial outreach and discovery through proposal development, negotiation, and closing.
• Develop customized partnership opportunities that align business objectives with UIW Athletics assets and audiences.
• Lead, coach, and manage two Account Executives across sales activity, pipeline development, renewals, account growth, fulfillment, and partner service.
• Establish clear expectations, activity standards, revenue goals, and accountability across the sales team.
• Conduct regular pipeline reviews, deal strategy discussions, forecasting reviews, and coaching sessions.
• Drive renewal, retention, and upsell strategy across the existing corporate partnership portfolio.
• Ensure Account Executives effectively manage partner fulfillment, activation, communication, and contractual obligations.
• Build strong relationships with senior business leaders and decision-makers throughout San Antonio and the surrounding market.
• Maintain accurate CRM activity, revenue forecasts, renewal timelines, and performance reporting across the property.
• Collaborate closely with UIW Athletics leadership and Peak Sports MGMT leadership on revenue strategy, inventory, pricing, partner opportunities, and departmental priorities.
• Represent UIW Athletics and Peak Sports MGMT…