Director of Sales

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7 days ago Requisition

Salary: $75,000.00 Annually

Director of Sales

Collaborate with a passionate Zoo Crew in San Antonio
Choosing where to grow your career has a major impact on your professional and personal life, so it’s equally important you know that the place you choose to work at will support and guide you. With a diversity of passionate people, San Antonio Zoo is a place where you can collaborate with others securing a future for wildlife.

The Impact You’ll Make in this Role

Put your talents to work helping preserve a future for wildlife while supporting San Antonio Zoo, one of the community’s most beloved destinations! As Director of Sales, you will provide strategic leadership in driving revenue growth through group admissions, private events, and other sales opportunities. You will develop new business, strengthen client relationships, and implement strategies that increase group visitation and maximize revenue.

This position oversees all aspects of group sales, including business development, account management, event coordination, and financial performance. You will lead, coach, and develop the Sales Representative team, establish sales goals and incentive programs, and monitor performance to ensure departmental success.

Working collaboratively with internal departments, clients, and community partners, you will drive sales growth, deliver exceptional guest experiences, and contribute to San Antonio Zoo’s financial success and mission to secure a future for wildlife.

As a Director of Sales, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people in San Antonio. Here, you will make an impact by:

• Drive Revenue Growth:
  Develop and execute sales strategies that achieve or exceed annual revenue goals through group admissions, corporate ticket programs, venue rentals, private events, and additional revenue opportunities.
• Lead and Develop the Sales Team:
  Establish clear performance expectations, sales targets, and incentive programs while coaching, motivating, and holding team members accountable for achieving results.
• Expand Business Development:
  Identify new markets, cultivate strategic partnerships, secure new accounts, and strengthen relationships with corporate clients, tourism partners, schools, and community organizations.
• Maximize Sales Performance and Profitability:
  Manage sales budgets, revenue forecasts, pricing strategies, and performance metrics to increase revenue, control expenses, and maximize profitability.
• Grow Customer Relationships and Repeat Business:
  Strengthen key accounts, improve customer retention, and identify upselling and cross-selling opportunities that increase visitation and revenue per guest.
• Ensure Sales Operational Excellence:
  Oversee sales processes, contracts, reservations, CRM management, reporting, and financial transactions to ensure accuracy, efficiency, and accountability.
• Deliver Exceptional Group and Event Experiences:
  Collaborate with internal departments to ensure successful group visits, venue rentals, and private events that exceed client expectations and generate repeat business.
• Support Organizational Growth and Strategic Priorities:
  Collaborate with Marketing and organizational leadership to develop new sales initiatives, strengthen San Antonio Zoo's market position, and support its mission and long-term financial success.

Primary KPIs:

• KPI Measurement Revenue Growth:
  Achieve or exceed annual sales revenue budget
• New Business Development:
  Increase new accounts, partnerships, and group bookings
• S…